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Market/Categories/Marketing & Sales/VWO

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

VWOvwo.com

No product description has been published for this domain yet. Everything below is measured directly.

Marketing & Salesvwo.comTracked since 2026-08-191 discovery source
371.7KBacklinks
19KReferring domains
49Domain authority
+0.3%Referring domains · 90 days

Authority & distribution

How strong is VWO’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

371.7KCurrent snapshot

Referring domains

19KCurrent snapshot

Authority

49Domain authority · category median 22

90-day move

+0.3%Referring domains, last 90 days
At 49, VWO sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where VWO ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending VWO traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What VWO is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“VWO”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

Marketing & SalesSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://affiliates.vwo.com/z77bzfq3kdvb

Observed across 1 discovery source.

Research questions

What the evidence answers about VWO.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What features and capabilities does VWO offer?

VWO offers a comprehensive experimentation platform for testing across web, mobile apps, and features. It includes qualitative customer analytics for observation, personalization tools, a customer data platform (VWO Data), and an AI-driven optimization system called Wandz to automate analysis, hypothesis generation, and reporting.

What is VWO and what problem does it solve?

VWO is a digital experience optimization platform that helps businesses analyze, test, and personalize their websites, apps, and features to maximize conversions. It uses AI-driven tools like Wandz to automate workflows such as analyzing user behavior and generating hypotheses, aiming to simplify the optimization process.

What is VWO used for, and in what situations?

VWO is used for end-to-end optimization of digital user journeys. Businesses use it to run A/B tests on websites, apps, or product features, observe user behavior through qualitative analytics, and build personalized experiences for specific user segments based on integrated customer data.

Who is VWO for?

VWO is for thousands of businesses that need to optimize their digital properties. The platform is used by fast-growing companies for experimentation and conversion rate optimization across their websites, apps, and features.

What is VWO?

VWO is a market-leading digital experience optimization platform that fast-growing companies use for experimentation and conversion rate optimization. It provides tools to test, analyze, and personalize websites, mobile apps, and product features.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full VWO intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 5 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured