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Market/Categories/Business Specialist/Verkada

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Verkadaverkada.com

Verkada offers an integrated physical security platform managed in the cloud, providing access to building and security products from any device.

Business Specialistverkada.comTracked since 2026-08-211 discovery source
52.5KBacklinks
5.4KReferring domains
39Domain authority
+2.1%Referring domains · 90 days

Authority & distribution

How strong is Verkada’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

52.5KCurrent snapshot

Referring domains

5.4KCurrent snapshot

Authority

39Domain authority · category median 22

90-day move

+2.1%Referring domains, last 90 days
At 39, Verkada sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Verkada ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Verkada traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Verkada is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Verkada”

Verkada offers an integrated physical security platform managed in the cloud, providing access to building and security products from any device.

Business SpecialistSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.verkada.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Verkada.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Verkada do and what problem does it solve?

Verkada offers an integrated physical security platform managed in the cloud, providing access to building and security products from any device. It eliminates the need for NVRs and servers by blending on-premises reliability with cloud scalability for modern enterprise security.

What does Verkada offer in terms of features and products?

Verkada offers an integrated platform for controlling physical security operations, including cloud-managed video security, access control, alarms, intercom, air quality sensors, and workplace solutions. It features plug-and-play setup, scalability, integrations, and 24/7 support.

What is Verkada used for and in what situations?

Verkada is used for proactive physical security powered by AI. It allows users to find footage in seconds, deter unwanted activity with AI-generated talk-down messages, get alerted to concerning activity, and unlock doors with secure, hands-free facial authentication.

Who is Verkada for?

Verkada is for security and IT leaders across various industries, including retail, manufacturing, K-12 education, healthcare, cities & counties, and law enforcement. It serves more than 30,000 organizations worldwide, from small and midsize businesses to Fortune 500 leaders.

What is Verkada?

Verkada is a cloud-managed, integrated physical security platform that combines video surveillance, access control, alarms, and other building security products into a single, AI-powered system accessible from any device.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Verkada intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 5 of them do it, and the 17 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured