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Market/Categories/Marketing & Sales/Talkwalker

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Talkwalkertalkwalker.com

No product description has been published for this domain yet. Everything below is measured directly.

Marketing & Salestalkwalker.comTracked since 2026-08-191 discovery source
448.5KBacklinks
9.5KReferring domains
41Domain authority
-1.2%Referring domains · 90 days

Authority & distribution

How strong is Talkwalker’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

448.5KCurrent snapshot

Referring domains

9.5KCurrent snapshot

Authority

41Domain authority · category median 22

90-day move

-1.2%Referring domains, last 90 days
At 41, Talkwalker sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where Talkwalker ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

Unlock this profileOpen the full profile

AI referral visibility

Which AI assistants are already sending Talkwalker traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Talkwalker is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Talkwalker”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

Marketing & SalesSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://talkwalker.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Talkwalker.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Talkwalker (Lumen by Talkwalker) do?

Talkwalker, now called Lumen by Talkwalker, is a social listening, media monitoring, and competitive intelligence platform. It helps marketing, PR, and insights teams monitor everything to prepare their brand for anything, from driving loyalty to winning new customers. Evidence from the homepage shows it offers social listening, media monitoring, and social benchmarking technology.

What problems does Talkwalker help solve?

Talkwalker helps teams build strong marketing strategies, run confident product development programs, connect with influential media partners, and engage consumers to drive loyalty and sales. This enables them to drive loyalty, win new customers, and outplay competitors.

What key features or capabilities does Talkwalker offer?

Its key features include social listening with best-in-class coverage, media monitoring to measure brand performance, and social benchmarking tools to compare performance against competitors and industry standards. The homepage highlights its use for sentiment analysis and trend discovery.

Who is Talkwalker primarily for?

The platform is designed for marketing, PR, and insights teams. The evidence specifically mentions its use by a European telecom provider Orange, embedding social intelligence across marketing, operations, CX, and strategy company-wide.

What is Talkwalker?

Talkwalker is a social listening and media monitoring tool, now branded as Lumen by Talkwalker. It is used by marketing, PR, and insights teams for competitive intelligence and consumer insights.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Talkwalker intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured