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Market/Categories/Video Generation & Editing/Synthesia

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Synthesiasynthesia.io

AI-powered platform for quick, multilingual video creation.

Video Generation & Editingsynthesia.ioTracked since 2026-08-197 discovery sources
206.2KBacklinks
26KReferring domains
43Domain authority
+5.0%Referring domains · 90 days

Authority & distribution

How strong is Synthesia’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

206.2KCurrent snapshot

Referring domains

26KCurrent snapshot

Authority

43Domain authority · category median 22

90-day move

+5.0%Referring domains, last 90 days
At 43, Synthesia sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Synthesia ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Synthesia traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Synthesia is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Synthesia”

AI-powered platform for quick, multilingual video creation.

Video Generation & EditingSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.synthesia.io/

Observed across 7 discovery sources.

Research questions

What the evidence answers about Synthesia.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is Synthesia and what problem does it solve?

Synthesia is an AI-powered platform for creating business videos quickly and in multiple languages. It solves the problem of needing professional video content without traditional filming, as it is trusted by over 90% of the Fortune 100 for communication and training. The platform enables video creation in over 160 languages.

What is Synthesia used for and in what situations?

Synthesia is used as an all-in-one AI video platform for business purposes. It is specifically designed to communicate, train, and upskill teams. The platform is suitable for situations where quick, multilingual video creation is required, such as corporate training or internal communication.

Who is Synthesia for?

Synthesia is designed for businesses and teams, as indicated by its positioning as a 'Video platform for business' and its adoption by over 90% of the Fortune 100. It serves organizations that need to create professional video content for training, communication, and upskilling purposes.

What is Synthesia?

Synthesia is an AI-powered platform described as an all-in-one solution for creating business videos quickly and in multiple languages. It is categorized under Video Generation & Editing and is trusted by a large portion of the Fortune 100.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Synthesia intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 10 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured