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Market/Categories/Learning & Education/Swivl

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Swivlswivl.com

No product description has been published for this domain yet. Everything below is measured directly.

Learning & Educationswivl.comTracked since 2026-08-192 discovery sources
11.3KBacklinks
1.7KReferring domains
31Domain authority
-5.6%Referring domains · 90 days

Authority & distribution

How strong is Swivl’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

11.3KCurrent snapshot

Referring domains

1.7KCurrent snapshot

Authority

31Domain authority · category median 21

90-day move

-5.6%Referring domains, last 90 days
At 31, Swivl sits above the 21 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Swivl ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Swivl traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Swivl is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Swivl”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

Learning & EducationSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://swivl.com

Observed across 2 discovery sources.

Research questions

What the evidence answers about Swivl.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

In what situations is Swivl's M2 agent typically used?

Swivl's M2 agent is used in educational settings, specifically in K-12 schools, Schools of Education, and Higher Education institutions. A testimonial describes using it during a 'publishing party' to help students celebrate their work while receiving meaningful guidance. Measured traffic data indicates the product is used in the Learning & Education category.

Who is the primary target audience for Swivl?

Swivl is designed for educators and students, particularly within the K-12, higher education, and schools of education sectors. The homepage explicitly addresses needs in 'K12 Schools', 'Schools of Ed', and 'Higher Ed'. Its AI product description also states it is an AI tool for educators and students in schools.

What key features or tools does Swivl offer?

Swivl offers a suite of reflective tools and an AI agent called M2. The homepage mentions it provides 'immediate, personalized feedback' and helps build 'reflective skills'. It is used to provide coherent feedback across school systems.

How is Swivl priced or packaged?

The provided evidence does not contain specific information about Swivl's pricing or packaging models. The homepage invites users to 'Get introduced to M2 and discuss your options for next steps', which suggests a consultation or sales process.

What is Swivl?

Swivl is a suite of reflective tools and an AI agent platform (M2) used by over 75,000 schools worldwide to help educators and students build reflective skills and achieve coherence in learning programs.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Swivl intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which one of them does it, and the page they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured