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Market/Categories/Business Specialist/Selma

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Selmaselma.com

Selma is an AI-powered financial advisor that creates personalized investment plans based on your life and goals, offering automated portfolio management for long-term wealth growth.

Business Specialistselma.comTracked since 2026-08-211 discovery source
6KBacklinks
939Referring domains
31Domain authority
-7.2%Referring domains · 90 days

Authority & distribution

How strong is Selma’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

6KCurrent snapshot

Referring domains

939Current snapshot

Authority

31Domain authority · category median 22

90-day move

-7.2%Referring domains, last 90 days
At 31, Selma sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Selma ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Selma traffic?

Measured · Pro

Measured for this product: AI referral traffic.

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Product profile

What Selma is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Selma”

Selma is an AI-powered financial advisor that creates personalized investment plans based on your life and goals, offering automated portfolio management for long-term wealth growth.

Business SpecialistSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.selma.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Selma.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Selma do?

Selma is an AI-powered financial advisor that creates personalized investment plans and provides automated portfolio management for long-term wealth growth. It helps users build, manage, and retire with comfort by offering a globally diversified ETF portfolio tailored to their life and goals.

In what situations is Selma used?

Selma is used for building wealth, managing wealth, and planning for a comfortable retirement. It is designed for long-term investing with a recommended horizon of 5-10 years to weather market fluctuations.

What features does Selma offer?

Selma offers a personalized ETF investment portfolio, independent and unbiased product selection, automatic portfolio rebalancing, active risk management, holistic financial planning, AI-powered financial advice, transparent pricing with no hidden costs, free and flexible withdrawals, and a dedicated human support team.

How is Selma priced?

Selma offers transparent pricing with no hidden costs, as stated on its homepage. It also mentions that users can get started for free.

Who is Selma for?

Selma is for individuals who want a personalized investment plan, value transparency and independence, and prefer their portfolio to be managed by experts. It caters to users with varying financial situations, starting from 2,000 to 500,000 CHF.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Selma intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured