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Market/Categories/Developer & AI Platform/Rootly

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Rootlyrootly.com

No product description has been published for this domain yet. Everything below is measured directly.

Developer & AI Platformrootly.comTracked since 2026-08-191 discovery source
16.4KBacklinks
1.6KReferring domains
36Domain authority
+9.9%Referring domains · 90 days

Authority & distribution

How strong is Rootly’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

16.4KCurrent snapshot

Referring domains

1.6KCurrent snapshot

Authority

36Domain authority · category median 22

90-day move

+9.9%Referring domains, last 90 days
At 36, Rootly sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where Rootly ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Rootly traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Rootly is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Rootly”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

Developer & AI PlatformSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://rootly.com/?ref=futuretools.io

Observed across 1 discovery source.

Research questions

What the evidence answers about Rootly.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Rootly offer in terms of features and integrations?

Rootly offers a platform that includes On-Call, Incident Response, AI SRE, Retrospectives, a Status Page, a Platform Catalog, and Integrations. The product is also described as having features like Meeting Scribe.

What is Rootly and what problem does it solve?

Rootly is an AI-native incident management platform designed for fast-moving engineering teams. It helps teams detect, manage, resolve, and learn from incidents faster. The platform is categorized as a Developer & AI Platform tool.

What is Rootly used for and in what situations?

Rootly is used for on-call management, incident response, AI SRE (Site Reliability Engineering) automation, and conducting blameless retrospectives. It is used by engineering and security teams, often after migrating from other tools like PagerDuty, Opsgenie, or incident.io.

Who is Rootly for?

Rootly is for engineering and security teams, including both large enterprises and startups. The platform is used by teams at companies like Replit, Webflow, KnowBe4, and Motive.

What is Rootly?

Rootly is an AI-native incident management platform for engineering teams to detect, manage, resolve, and learn from incidents. It is categorized as a Developer & AI Platform tool.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Rootly intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 4 of them do it, and the 4 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured