Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
Create lifelike AI voice agents, deploy anywhere, analyze real-time.
Traffic & engagement
Traffic and engagement were not measured for this domain. The ranking positions below were.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | retail ai | 12K | 11.6K | 390 | 11.28% |
| 2 | vapi | 6.5K | 4.9K | 1.6K | 6.08% |
| 3 | vapi ai | 1.8K | 1.8K | 20 | 1.70% |
| 4 | ai voice agent | 1.7K | 1.7K | 20 | 1.62% |
| 5 | ai calling agent | 1.4K | 1.4K | 0 | 1.29% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes ChatGPT, Perplexity, Claude, Gemini, Grok, Replit, while the source groups 36.4% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | retellai.com | 40.8K | 37.80% |
| 2 | other | 39.2K | 36.36% |
| 3 | docs.retellai.com/general/introduction | 2.2K | 2.03% |
| 4 | retellai.com/pricing | 2.1K | 1.94% |
| 5 | docs.retellai.com/api-references/llm-websocket | 1.1K | 1.00% |
| 6 | docs.retellai.com/build/prompt-engineering-guide | 1K | 0.93% |
| 7 | retellai.com/blog/enterprise-voice-ai-compliance-guide | 847.7 | 0.79% |
| 8 | retellai.com/blog/11-best-ai-voice-agents-for-lead-generation | 844.8 | 0.78% |
| 9 | retellai.com/blog/ai-voice-agents-in-2026 | 844.8 | 0.78% |
| 10 | retellai.com/blog/best-ai-voice-agents-sales-teams | 844.8 | 0.78% |
| 11 | docs.retellai.com/get-started/quick-start | 711.8 | 0.66% |
| 12 | auth.retellai.com/u/login/identifier | 622.5 | 0.58% |
| 13 | retellai.com/careers | 618.1 | 0.57% |
| 14 | retellai.com/features/knowledge-base | 604.4 | 0.56% |
| 15 | auth.retellai.com/authorize | 523.2 | 0.48% |
| 16 | dashboard.retellai.com/agents/agent_d1f762efc57db01475ad0579e8 | 523.2 | 0.48% |
| 17 | docs.retellai.com/build/book-calendar | 523.2 | 0.48% |
| 18 | retellai.com/blog/best-ai-voice-agents-for-customer-support | 523.2 | 0.48% |
| 19 | retellai.com/blog/automated-collection-calls | 485.3 | 0.45% |
| 20 | retellai.com/blog/ethics-and-ai-phone-calls-are-ai-voices-legal | 485.3 | 0.45% |
| 21 | retellai.com/blog/best-conversational-ai-platforms-ticket-deflection | 483.8 | 0.45% |
| 22 | community.retellai.com/t/sms-send-with-dynamic-viarables/832 | 427 | 0.40% |
| 23 | docs.retellai.com/build/handle-background-noise | 427 | 0.40% |
| 24 | docs.retellai.com/reliability/debug-outbound-call | 427 | 0.40% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“Retell AI”
Create lifelike AI voice agents, deploy anywhere, analyze real-time.
4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.
Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://www.retellai.com/
Observed across 3 discovery sources.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
Retell AI is a platform for creating lifelike AI voice agents that automate phone calls for call centers. It solves the problem of scaling human-quality phone conversations, allowing businesses to handle 100% of inbound calls, increase efficiency, and reduce support costs.
Retell AI is for businesses that need to automate and scale their phone-based customer interactions, particularly call centers and operations teams looking to enhance customer service and streamline workflows.
Retell AI offers features for building production-ready AI voice agents at scale with low latency. Key capabilities include a human-standard AI voice agent out of the box and proprietary voice AI orchestration for delivering human-quality, low-latency phone conversations.
Retell AI receives significant search demand, with an estimated 258,154 monthly organic search visits in July 2026. The top search terms driving traffic include 'retail ai', 'vapi', 'vapi ai', 'ai voice agent', and 'ai calling agent'.
Retell AI receives substantial traffic from AI assistants, with over 107,891 visits measured from February to July 2026. ChatGPT is the largest source, accounting for 45.4% of this AI referral traffic.
Yes, Retell AI's organic search traffic is growing, increasing from an estimated 206,697 visits in May 2026 to 258,154 visits in July 2026.
In the Audio & Voice category, Retell AI has a significantly higher domain authority of 35 compared to the median of 22, indicating stronger link equity and online authority than most competitors.
Retell AI has a domain authority of 35, with 2,635 referring domains and 15,636 total backlinks as of August 24, 2026. Its link profile is diverse, with a high share of organic search traffic (94.3%) driving its visibility.
Retell AI is used to build, deploy, and manage AI voice agents for automating phone calls. It is used in situations like automating receptionist duties, appointment setting, lead qualification, customer service, debt collection, and surveys for businesses such as healthcare providers and SaaS companies.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured