What does PlutoBa do and what problem does it solve?
PlutoBa is an AI-powered platform that vets influencer pitches before brands read them, solving the problem of fake reach spending real budget. It provides a single intake link for creators to submit pitches, which are automatically scored for authenticity, brand safety, and fair rates, with a standard vetting turnaround under one minute. The platform helps brands avoid partnerships with fake audiences and saves the hours of manual vetting typically required.
What does PlutoBa offer in terms of features, surfaces, or integrations?
PlutoBa offers an AI-powered vetting system that checks 7 signals per vet, analyzes 100 posts and over 300 comments per creator across 3 platforms. Key features include a single intake link for creators, a Review Queue for scored pitches, and the ability to paste any handle for a scored assessment. It provides both standard (under 1 minute) and deep (2-4 minutes) vet turnaround times.
How is PlutoBa priced or packaged?
PlutoBa operates on a freemium model with a free plan and paid plans. The free plan includes an intake link, 3 vetted pitches per month, 3 Deep and 5 Standard vets, and access to the Review Queue. Paid plans start from $69 per month, with agency plans starting from $499 per month. Pitches exceeding the monthly allowance are held in the queue and vetted when the user chooses.
What is PlutoBa used for and in what situations?
PlutoBa is used to automate the initial screening of influencer partnership requests, particularly when brands receive a high volume of creator pitches or want to vet influencers they have found themselves. It is applied in marketing workflows to assess authenticity, engagement quality, and brand safety before a brand commits to responding or negotiating. The platform is useful for brands and agencies managing creator collaborations.
Who is PlutoBa designed for?
PlutoBa is designed for brands and marketing agencies that receive influencer pitches and need to vet creators efficiently. The platform's workflow, which includes a Review Queue and agency pricing plans, indicates it targets professional marketing teams and agencies managing influencer relationships. It is built for users who need to make data-driven decisions on partnership suitability.
What is PlutoBa?
PlutoBa is an AI-powered creator pitch vetting platform. It provides a single intake link that scores every incoming influencer pitch for authenticity, brand safety, and fair rates, allowing brands to review only vetted proposals in a dedicated queue. The service is designed to stop brands from spending budget on fake reach by automating the initial screening process.
