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Market/Categories/Data & Analytics/Plotly

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Plotlyplotly.com

Plotly enables users to create interactive data visualizations and AI-powered data applications using Python. It offers both open-source tools and an enterprise platform for development, deployment, and scaling.

Data & Analyticsplotly.comTracked since 2026-08-211 discovery source
673.6KBacklinks
30.6KReferring domains
44Domain authority
-4.4%Referring domains · 90 days

Authority & distribution

How strong is Plotly’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

673.6KCurrent snapshot

Referring domains

30.6KCurrent snapshot

Authority

44Domain authority · category median 22

90-day move

-4.4%Referring domains, last 90 days
At 44, Plotly sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Plotly ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Plotly traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Plotly is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Plotly”

Plotly enables users to create interactive data visualizations and AI-powered data applications using Python. It offers both open-source tools and an enterprise platform for development, deployment, and scaling.

Data & AnalyticsSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://plotly.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Plotly.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is the main function of Plotly, and what problem does it solve?

Plotly enables users to create interactive data visualizations and AI-powered data applications. It solves the problem of building and sharing analytical web apps and dashboards, offering tools for development, deployment, and scaling. Measured data from the homepage confirms its focus on interactive data visualization tools and platforms for analysts, engineers, scientists, and coding agents.

What key features, surfaces, or platforms does Plotly offer?

Plotly offers several key components: an open-source graphing library with over 70 chart types, the Dash framework for building data apps, the AI-native Plotly Studio desktop application, Plotly Cloud for app publishing, and Dash Enterprise for self-hosted deployment. These tools are described as supporting Python and Javascript, with Dash having over 9M+ monthly downloads.

How is Plotly priced or packaged?

Plotly offers both open-source tools and an enterprise platform. The enterprise platform, which includes Dash Enterprise, is described as having 'simple pricing.' Specific pricing details are not provided in the evidence, but the model includes open-source components and self-hosted/cloud enterprise options.

Who is Plotly for, and in what situations is it used?

Plotly is used by data teams, including analysts, engineers, and scientists, for creating graphs, time series visualizations, and analytical web applications. It is used in situations requiring interactive data visualization, dashboard development, and the deployment of data apps. The product description specifies it enables users to create visualizations using Python, and the homepage mentions support for both Python and Javascript.

What is Plotly?

Plotly is a company that builds data visualization tools and platforms, including open-source libraries like its graphing library and Dash framework, as well as enterprise products for creating and deploying interactive data apps and AI-powered analytics.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Plotly intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured