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Market/Categories/Developer & AI Platform/Plaid

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Plaidplaid.com

Plaid provides secure, real-time connectivity to financial data, streamlining onboarding, payments, risk assessment, and personal finance management for businesses and developers.

Developer & AI Platformplaid.comTracked since 2026-08-211 discovery source
92.8KBacklinks
12.4KReferring domains
46Domain authority
+6.3%Referring domains · 90 days

Authority & distribution

How strong is Plaid’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

92.8KCurrent snapshot

Referring domains

12.4KCurrent snapshot

Authority

46Domain authority · category median 22

90-day move

+6.3%Referring domains, last 90 days
At 46, Plaid sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Plaid ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Plaid traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Plaid is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Plaid”

Plaid provides secure, real-time connectivity to financial data, streamlining onboarding, payments, risk assessment, and personal finance management for businesses and developers.

Developer & AI PlatformSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://plaid.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Plaid.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Plaid do and what problem does it solve?

Plaid provides secure, real-time connectivity to financial data for building fintech solutions. It streamlines onboarding, payments, risk assessment, and personal finance management by connecting user financial data to apps and services. The product connects to over 12,000 financial institutions and powers connections for over 1 million daily connections.

What features and capabilities does Plaid offer?

Plaid offers secure API access to a network of over 12,000 financial institutions. Its features include bank payments for fast connections and high conversion, credit scoring and underwriting based on real-time financial behavior, fraud protection built on millions of data points, instant onboarding with a trusted financial flow, and personal finance management tools. It also provides an AI infrastructure for smarter financial products.

What is Plaid used for and in what situations?

Plaid is used for building financial technology products and services. It is employed in situations requiring user authentication, account verification, payment initiation, credit scoring, fraud detection, and personal finance management. The platform enables developers to access financial data to create applications for payments, banking, and financial insights.

Who is Plaid for?

Plaid is for businesses, developers, and financial institutions looking to build and integrate fintech solutions. It serves companies that need to connect to user financial data for applications involving payments, banking, lending, and personal finance. The platform is designed for developers to easily build on its network.

What is Plaid?

Plaid is a developer platform and API service that provides secure connectivity to financial data, enabling companies to build fintech solutions for payments, account verification, risk assessment, and personal finance management. It connects to a network of over 12,000 financial institutions across 20 countries.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Plaid intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 7 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured