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Market/Categories/Image Generation & Editing/Pho.to

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Pho.to

Pho.to is a comprehensive suite of AI-powered photo editing applications, offering various tools for cartoon effects, profile pictures, and selfie enhancement with over 260 million users worldwide.

Image Generation & Editingpho.toTracked since 2026-08-211 discovery source
30.9MBacklinks
12.8KReferring domains
67Domain authority
-1.6%Referring domains · 90 days

Authority & distribution

How strong is Pho.to’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

30.9MCurrent snapshot

Referring domains

12.8KCurrent snapshot

Authority

67Domain authority · category median 22

90-day move

-1.6%Referring domains, last 90 days
At 67, Pho.to sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Pho.to ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Pho.to traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Pho.to is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Pho.to”

Pho.to is a comprehensive suite of AI-powered photo editing applications, offering various tools for cartoon effects, profile pictures, and selfie enhancement with over 260 million users worldwide.

Image Generation & EditingSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://pho.to

Observed across 1 discovery source.

Research questions

What the evidence answers about Pho.to.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What specific apps or tools are included in the Pho.to suite?

The Pho.to suite includes several distinct applications: Photo Lab for a wide range of effects and filters, Fabe AI for beauty editing and portrait enhancement, ToonMe for creating cartoon and vector portraits, #NewProfilePic for profile picture ideas, Emolfi for expressing mood, and Visage Lab for automatic face retouching.

Who is the primary target audience for Pho.to's applications?

Pho.to's applications are designed for a broad audience of mobile users who want to edit photos. The evidence states the goal is making 'mobile photo editing available to anyone' and references 'mobile app users' and 'business partners' as potential users.

What key features and capabilities does Pho.to offer across its apps?

The suite offers features including over 1000 effects and filters (mentioned for Photo Lab), smart portrait enhancement, realistic try-on for hairstyles and makeup, body editing, cartoon and vector portrait creation, automatic face retouching, and tools for creating profile pictures. Many apps are available on both iOS and Android platforms.

What is Pho.to and what problem does it solve?

Pho.to is a comprehensive suite of AI-powered photo editing applications. It solves the problem of making advanced photo editing accessible to everyone by offering various tools for cartoon effects, profile pictures, and selfie enhancement. The platform has over 260 million users worldwide.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Pho.to intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 4 of them do it, and the 4 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured