What does Nektar do, and what problem does it solve?
Nektar is a revenue data platform that automatically captures, structures, and connects customer interaction data into CRMs like Salesforce, HubSpot, and Dynamics. It solves the problem of incomplete and inconsistent CRM data, where an estimated 80% of emails and meetings never reach the CRM, forcing RevOps teams to spend 50% of their time on manual data cleaning.
