What does Napkin AI do?
Napkin AI turns text into visuals like diagrams, flowcharts, mind maps, infographics, data charts, and slides. It allows users to paste or import text and then generates relevant visuals that can be customized and exported.
Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
Napkin AInapkin.ai
Napkin turns your text into visuals so sharing your ideas is quick and effective.
295KAI traffic
26.8KBacklinks
Traffic & engagement
Where Napkin AI ranks
Traffic and engagement were not measured for this domain. The ranking positions below were.
#36,124Global rank
#11,337Country rank
#778Category rank
Search demand
What people search before they reach Napkin AI.
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
Organic vs paid search
Brand vs non-brand
Ranking depth
34Top 1–3 · 46.6%
39Rank 4–100 · 53.4%
Search traffic · 3-point history
Top keywords
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | ナプキンai | 1.9K | 1.9K | 0 | 5.53% |
| 2 | نابكن ai | 680 | 680 | 0 | 1.99% |
| 3 | infographic ai | 670 | 670 | 0 | 1.96% |
| 4 | ai infographic generator | 500 | 500 | 0 | 1.46% |
| 5 | napkinai ia para generar infografias | 490 | 490 | 0 | 1.43% |
AI referral visibility
Which AI assistants are already sending Napkin AI traffic?
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
295KTotal AI traffic
2.6%Share of all traffic
99.9KChatGPT traffic
33.9%ChatGPT share
AI platform mix · 2026-02-01 → 2026-07-31
AI discovery readout
The identifiable AI mix includes ChatGPT, Gemini, Perplexity, YesChat, Manus, Claude, while the source groups 51.2% into “Others”.
ChatGPT alone supplies 33.9% of measured AI referrals, ahead of Gemini at 6.8%. Most of it lands on napkin.ai.
AI referral landing pages · all 18 stored rows
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | other | 148.8K | 50.44% |
| 2 | napkin.ai | 135.9K | 46.07% |
| 3 | app.napkin.ai/page/create | 2K | 0.68% |
| 4 | app.napkin.ai/signin | 1.7K | 0.58% |
| 5 | app.napkin.ai | 1.2K | 0.39% |
| 6 | napkin.ai/pricing | 1K | 0.35% |
| 7 | api.napkin.ai | 839.5 | 0.28% |
| 8 | napkin.ai/blog | 760 | 0.26% |
| 9 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJGNjM2YxNWI5LWJkMTktNDhkNC1iNGM5LTI1MjIzOTRhMzcwNw | 725.7 | 0.25% |
| 10 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDE4ZDBkYjhkLThlYTQtNDUzYi1iOTY3LWFiODcwZGFmMTgxZg | 494 | 0.17% |
| 11 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJGE3ZWRjY2E1LThmMjktNGRhZi04MTA5LTU1ODZlMTBiMjZmOQ | 363.5 | 0.12% |
| 12 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDQxZWIxYTcyLTc4NTctNDQ4OS1hMTU2LTRmYWQ4ZmI5N2VlYg | 325.7 | 0.11% |
| 13 | napkin.ai/blog/napkin-launches-frame-and-canvas-settings | 220 | 0.07% |
| 14 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDA4NjVhMDU4LTdiZmQtNDExNy04OTkyLWZhMTU2ZGQ2NDAxNg | 207.6 | 0.07% |
| 15 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDg0NDQ5MDc0LTVkZGItNGYzZi1iMDZlLWJjYTVhNDZmMTQwYg | 154.5 | 0.05% |
| 16 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDdkMjU4YzVlLTQ1MTUtNDBkYS1hZDdlLTBiNTNiMWU5ZjlmNA | 142.5 | 0.05% |
| 17 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJDdmN2UyOTc0LTJlYTQtNDMxZS1iNDkyLTg1YWQwODE5YmZmMA | 79.7 | 0.03% |
| 18 | app.napkin.ai/page/CgoiCHByb2Qtb25lEiwKBFBhZ2UaJGI3YThjZDRjLTZjZTgtNDk5OC05NWNlLTc2MzliMWNiNWQ2YQ | 63 | 0.02% |
Product profile
What Napkin AI is selling.
Traffic makes more sense when you can connect it to the actual product promise.
“Napkin AI”
Napkin turns your text into visuals so sharing your ideas is quick and effective.
Design & ProductSeen 2026-08-19 → 2026-08-21Coverage tier C
What we have measured
4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.
Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://www.napkin.ai/?ref=futuretools.io
Observed across 4 discovery sources.
Research questions
What the evidence answers about Napkin AI.
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
What problem does Napkin AI solve?
It solves the problem of needing design skills to create professional visuals. The tool generates diagrams and charts directly from text, enabling quick and effective idea sharing without prompting or manual design work.
In what situations is Napkin AI used?
It is used for creating visuals for presentations, blogs, social media posts, and documents. Use cases include making impactful slides, engaging blog posts, social media audience engagement, and easy-to-read documentation.
What features does Napkin AI offer?
It offers features to generate visuals from text, customize colors and elements freely, and export visuals as PPT, PNG, PDF, or SVG files. The process involves importing/pasting text, clicking to generate visuals, and then polishing them.
How much search demand does Napkin AI have, and what do people search for?
Measured traffic data shows a global rank of 36,124. The top search queries include branded terms like 'ナプキンai' and generic terms like 'infographic ai' and 'ai infographic generator', with the top keyword receiving 1,890 clicks.
Which AI assistants send traffic to Napkin AI, and how much?
Measured traffic data indicates ChatGPT is the largest source, sending 99,937 visits (33.9% share). Gemini sent 20,017 visits (6.8% share), and Perplexity sent 12,459 visits (4.2% share) from February to July 2026.
Is Napkin AI growing, and over what period?
Over the measured period from May to July 2026, Napkin AI's monthly search traffic showed a decline, moving from 707,598 visits in May to 566,322 visits in July.
How does Napkin AI compare with the median product in its category?
Napkin AI's domain authority is 35, which is above the category median of 23. It also has significant measured AI traffic, whereas the median product in the Design & Product category has 0.0 measured AI traffic visits.
What do Napkin AI's link authority and distribution look like?
As of August 2026, Napkin AI has a domain authority of 35, with 5,148 referring domains and 26,838 total backlinks. This provides a foundation for search visibility.
Who is Napkin AI for?
It is for professionals like project managers, professors, and growth marketers who need to create business diagrams and visual ideas for content, presentations, or professional development.
Behind the lock
Unlock full Napkin AI intelligence.
- Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
- AI referral detailHow much traffic assistants send, which 7 of them do it, and the 18 pages they land on.
- Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
- The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured