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Market/Categories/Research & Analysis/myheritage.nl

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

myheritage.nl

MyHeritage is a platform for building your family tree, researching ancestry, and taking DNA tests to reveal ethnic origins and connect with relatives.

Research & Analysismyheritage.nlTracked since 2026-08-211 discovery source
86.5KBacklinks
2.2KReferring domains
36Domain authority
-2.3%Referring domains · 90 days

Authority & distribution

How strong is myheritage.nl’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

86.5KCurrent snapshot

Referring domains

2.2KCurrent snapshot

Authority

36Domain authority · category median 21

90-day move

-2.3%Referring domains, last 90 days
At 36, myheritage.nl sits above the 21 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where myheritage.nl ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending myheritage.nl traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What myheritage.nl is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“myheritage.nl”

MyHeritage is a platform for building your family tree, researching ancestry, and taking DNA tests to reveal ethnic origins and connect with relatives.

Research & AnalysisSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.myheritage.nl

Observed across 1 discovery source.

Research questions

What the evidence answers about myheritage.nl.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is MyHeritage and what problem does it solve?

MyHeritage is a platform for building family trees, researching ancestry, and taking DNA tests to reveal ethnic origins and connect with relatives. It provides access to over 40.4 billion historical records to help users discover their family history. The platform also features AI-powered photo animation to bring historical family photos to life.

What is MyHeritage used for, and in what situations?

MyHeritage is used for genealogical research, building and sharing family trees, exploring historical records, and taking DNA tests to uncover ethnic origins and find relatives. It is suitable for personal family history exploration, connecting with long-lost relatives, and collaborating with family members on shared ancestry projects.

Who is MyHeritage for?

MyHeritage is for individuals and families interested in exploring their genealogy, building a family tree, and understanding their ethnic heritage. It is used by millions of families worldwide for researching their history and reuniting with relatives through its network.

What features does MyHeritage offer?

MyHeritage offers features including a free family tree builder, a DNA test kit to uncover ethnic origins from 2,114 geographic regions, access to a massive historical records database, AI-powered photo animation (Deep Nostalgia™), and automatic discovery tools like Smart Matches and Record Matches. It provides apps for desktop, mobile, and tablet.

What is MyHeritage?

MyHeritage is a platform for building your family tree, researching ancestry, and taking DNA tests to reveal ethnic origins and connect with relatives.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full myheritage.nl intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 3 of them do it, and the 9 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured