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Market/Categories/Marketing & Sales/Moloco

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Molocomoloco.com

Moloco provides machine learning-powered advertising solutions, including Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, to help businesses grow and monetize.

Marketing & Salesmoloco.comTracked since 2026-08-211 discovery source
325.5KBacklinks
4.6KReferring domains
44Domain authority
+3.0%Referring domains · 90 days

Authority & distribution

How strong is Moloco’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

325.5KCurrent snapshot

Referring domains

4.6KCurrent snapshot

Authority

44Domain authority · category median 22

90-day move

+3.0%Referring domains, last 90 days
At 44, Moloco sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Moloco ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Moloco traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Moloco is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Moloco”

Moloco provides machine learning-powered advertising solutions, including Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, to help businesses grow and monetize.

Marketing & SalesSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.moloco.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Moloco.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Moloco do, and what problem does it solve?

Moloco provides AI-powered performance advertising solutions to help businesses grow and monetize. It offers Moloco Ads for performance marketers, Moloco Commerce Media for retailers and marketplaces, and Moloco Streaming Monetization, all aimed at delivering measurable growth and monetization at scale. According to measured traffic data, the platform's core AI is called CARA (Compound Ad Recommendation Architecture), which has been built and refined since 2013 to optimize every digital impression for customer outcomes.

Who is the target audience for Moloco's products?

Moloco's products are designed for performance marketers, app marketers, retailers, and marketplaces. The platform helps them acquire and retain users, grow retail media advertising businesses, and maximize Return on Ad Spend. The evidence includes a case study from Wayfair's CTO discussing the platform's use for supplier campaigns.

What is Moloco's CARA AI system?

CARA, which stands for Compound Ad Recommendation Architecture, is Moloco's core AI system that has been built and refined since 2013. It organizes models to optimize every digital impression for customer outcomes and powers all of Moloco's performance advertising products. The system is central to their AI-powered approach to advertising at global scale.

What is Moloco?

Moloco is an AI-powered performance advertising platform that helps businesses grow and monetize. It provides solutions like Moloco Ads for app marketers and Moloco Commerce Media for retailers, all powered by its core CARA AI system. The platform is categorized under Marketing & Sales and serves a global audience.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Moloco intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 23 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured