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Market/Categories/Marketing & Sales/Mida

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Midamida.so

Mida is a lightweight A/B testing platform that enables website optimization through visual editing and code-based testing, featuring GA4 integration and unlimited testing capabilities.

Marketing & Salesmida.soTracked since 2026-08-211 discovery source
4.9KBacklinks
375Referring domains
28Domain authority
+20.3%Referring domains · 90 days

Authority & distribution

How strong is Mida’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

4.9KCurrent snapshot

Referring domains

375Current snapshot

Authority

28Domain authority · category median 22

90-day move

+20.3%Referring domains, last 90 days
At 28, Mida sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Mida ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Mida traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Mida is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Mida”

Mida is a lightweight A/B testing platform that enables website optimization through visual editing and code-based testing, featuring GA4 integration and unlimited testing capabilities.

Marketing & SalesSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.mida.so

Observed across 1 discovery source.

Research questions

What the evidence answers about Mida.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is the core problem Mida solves?

Mida is a lightweight A/B testing platform that enables website optimization through visual editing and code-based testing. It allows marketers to launch experiments in minutes without engineering tickets, addressing the bottleneck of slow development cycles for CRO work.

What key features does Mida offer?

Mida offers a visual editor for A/B tests, code-based testing, GA4 integration, and unlimited testing capabilities. It is a GDPR-compliant and ISO 27001-certified platform that provides a clean UI, lightweight scripts, and the ability to use custom JavaScript and CSS.

How is Mida priced?

Mida offers a free plan that includes 100,000 monthly tested users and all the features needed to run tests on a small site. This is confirmed by a user review stating they switched from a paid-only competitor and found the free tier sufficient.

What do user reviews say about Mida's quality and support?

User reviews on G2 and Capterra give Mida high ratings of 4.8 and 4.6 out of 5, respectively. Reviews praise its ease of use, fast and helpful support, lightweight script, and value for money, especially its free tier.

Who is Mida designed for?

Mida is built for marketers who own conversion and fast-moving teams. It is used by CRO marketers and agencies for website testing and optimization, as indicated by reviews from professionals like CRO experts and onboarding specialists.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Mida intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 3 of them do it, and the 3 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured