Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
No product description has been published for this domain yet. Everything below is measured directly.
Traffic & engagement
Traffic and engagement were not measured for this domain. The ranking positions below were.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | rows | 940 | 940 | 0 | 2.37% |
| 2 | メタベース | 640 | 640 | 0 | 1.61% |
| 3 | metabot | 560 | 560 | 0 | 1.41% |
| 4 | metabot documentation "collection" | 530 | 530 | 0 | 1.34% |
| 5 | metadatabase | 520 | 520 | 0 | 1.31% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes ChatGPT, Gemini, Claude, Perplexity, while the source groups 63.2% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | other | 35.6K | 63.18% |
| 2 | metabase.com | 11.5K | 20.48% |
| 3 | metabase.com/start/oss | 735.7 | 1.31% |
| 4 | metabase.com/docs/latest | 595.9 | 1.06% |
| 5 | metabase.com/sales | 527 | 0.94% |
| 6 | metabase.com/docs/latest/installation-and-operation/running-the-metabase-jar-file | 473 | 0.84% |
| 7 | metabase.com/docs/latest/ai/mcp | 465 | 0.83% |
| 8 | metabase.com/pricing | 448.3 | 0.80% |
| 9 | metabase.com/demo | 412.5 | 0.73% |
| 10 | metabase.com/docs/latest/questions/visualizations/line-bar-and-area-charts | 367 | 0.65% |
| 11 | metabase.com/docs/latest/databases/connections/postgresql | 299 | 0.53% |
| 12 | metabase.com/releases/metabase-60 | 287 | 0.51% |
| 13 | jobs.metabase.com/jobs/85f454d8-e795-4978-8a2b-4b8bfa7d7c37 | 256.4 | 0.46% |
| 14 | metabase.com/dashboards | 256.4 | 0.46% |
| 15 | metabase.com/glossary | 236 | 0.42% |
| 16 | metabase.com/learn/metabase-basics/administration/administration-and-operation/metabase-at-scale | 236 | 0.42% |
| 17 | metabase.com/docs/latest/dashboards/introduction | 220.8 | 0.39% |
| 18 | metabase.com/docs/latest/configuring-metabase/slack | 214.6 | 0.38% |
| 19 | metabase.com/docs/latest/embedding/introduction | 214 | 0.38% |
| 20 | metabase.com/cloud/login | 213 | 0.38% |
| 21 | metabase.com/docs/latest/data-modeling/start | 212.2 | 0.38% |
| 22 | metabase.com/features/models | 212.2 | 0.38% |
| 23 | metabase.com/start/oss/jar | 212.2 | 0.38% |
| 24 | metabase.com/examples | 195 | 0.35% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“Metabase”
No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.
4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.
Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://www.metabase.com
Observed across 1 discovery source.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
Metabase simplifies data analysis by allowing anyone to query and visualize data using natural language, guided by a governed semantic layer. It is an open-source AI analytics platform designed to make data accessible and verifiable for teams.
Metabase offers AI-powered natural language querying, interactive dashboards, data visualization, report sharing, subscriptions, alerts, and a governed semantic layer. It includes integrations via MCP server, CLI, APIs, and Slack.
Metabase receives significant search traffic, with an estimated 240,269 monthly visits from organic search in July 2026. The top search terms include 'rows', 'メタベース' (Japanese for Metabase), and 'metabot'.
Metabase receives 56,348 total AI-referred visits over the measured period. ChatGPT is the largest single platform contributor, sending 14,491 visits, followed by Gemini, Claude, and Perplexity.
Search traffic to Metabase has been relatively stable over the three months from May to July 2026, ranging from approximately 234,199 to 246,027 monthly visits. The product has also been trusted by over 100,000 companies.
Metabase significantly outperforms the category median. Its domain authority of 38 is well above the category median of 22, and it has a strong backlink profile with 6,203 referring domains.
Metabase has a high domain authority of 38 and a large backlink profile, with 66,748 total backlinks from 6,203 referring domains as of August 24, 2026.
Metabase is used for business intelligence, querying, and visualizing organizational data. Teams use it to explore data independently, create reports and dashboards, and get answers via AI assistants or visual query builders.
Metabase is designed for teams and data teams within companies, from pre-seed startups to post-IPO enterprises. It allows both technical and non-technical users to explore data and answer their own questions.
Metabase is an open-source AI analytics platform for business intelligence, used for querying and visualizing structured organizational data. It provides AI-guided insights and a governed semantic layer.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured