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Market/Categories/Business Specialist/Clay

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Claylaunchclay.com

Clay is an AI-powered platform for pre-construction home builders, using 3D digital twins and data intelligence to enhance sales, marketing, and project management.

Business Specialistlaunchclay.comTracked since 2026-08-211 discovery source
113Backlinks
68Referring domains
9Domain authority
-7.2%Referring domains · 90 days

Authority & distribution

How strong is Clay’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

113Current snapshot

Referring domains

68Current snapshot

Authority

9Domain authority · category median 22

90-day move

-7.2%Referring domains, last 90 days
At 9, Clay sits below the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

AI referral visibility

Which AI assistants are already sending Clay traffic?

Measured · Pro

Measured for this product: AI referral traffic.

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Product profile

What Clay is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Clay”

Clay is an AI-powered platform for pre-construction home builders, using 3D digital twins and data intelligence to enhance sales, marketing, and project management.

Business SpecialistSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.launchclay.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Clay.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What features does Clay offer?

Clay offers four main products: Tour Studio for creating 3D digital twin virtual tours, EchoAI for AI-powered leasing intelligence, TourQ for one-tap agent tour sharing, and Asset Intelligence for portfolio analytics. The platform integrates with tools like Funnel, Knock, Matterport, RealPage, Yardi, and Zillow.

How does Clay help with leasing?

Clay helps operators lease faster by starting from the space itself, turning floor plans into navigable 3D digital twins so prospects can see the actual unit. It layers leasing intelligence on top to show who toured what, which units draw attention, and where prospects drop off, providing signal for leasing and asset teams to act on.

What is Clay and what problem does it solve?

Clay is a spatial intelligence platform for multifamily real estate operators. It solves the problem of leasing and managing properties by combining 3D digital twin virtual tours with AI-powered leasing intelligence and portfolio analytics, allowing operators to lease faster and protect asset value.

Who is Clay for and what is it used for?

Clay is built for operators across market-rate, student, and senior housing. It is used to create 3D digital twin virtual tours of units (including unbuilt ones), capture prospect engagement and leasing intelligence, share tours with agents, and provide portfolio analytics to help lease faster and manage assets.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Clay intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured