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Market/Categories/Business Specialist/KnowBe4

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

KnowBe4knowbe4.com

KnowBe4 is an AI-driven security awareness and human risk management platform that helps organizations combat phishing, social engineering, and compliance risks. It offers comprehensive training, real-time coaching, and advanced threat protection to build a strong security culture.

Business Specialistknowbe4.comTracked since 2026-08-211 discovery source
482KBacklinks
17.8KReferring domains
54Domain authority
-0.5%Referring domains · 90 days

Authority & distribution

How strong is KnowBe4’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

482KCurrent snapshot

Referring domains

17.8KCurrent snapshot

Authority

54Domain authority · category median 22

90-day move

-0.5%Referring domains, last 90 days
At 54, KnowBe4 sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where KnowBe4 ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending KnowBe4 traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What KnowBe4 is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“KnowBe4”

KnowBe4 is an AI-driven security awareness and human risk management platform that helps organizations combat phishing, social engineering, and compliance risks. It offers comprehensive training, real-time coaching, and advanced threat protection to build a strong security culture.

Business SpecialistSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.knowbe4.com

Observed across 1 discovery source.

Research questions

What the evidence answers about KnowBe4.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does KnowBe4 do and what problem does it solve?

KnowBe4 is an AI-driven security awareness and human risk management platform that helps organizations combat phishing, social engineering, and compliance risks. It offers comprehensive training, real-time coaching, and advanced threat protection to build a strong security culture.

What features or services does KnowBe4 offer?

KnowBe4 offers an end-to-end platform that includes Security Awareness Training, Email & Collaboration Security, AI Defense Agents, and an Agent Risk Manager. It also provides a Phishing Security Test and is a leader in the Gartner® Magic Quadrant™ for Email Security.

What is KnowBe4 used for and in what situations?

KnowBe4 is used to reduce human risk and secure digital workforces, including AI agents. It is applied to change user behavior, build resilience, and thwart threats by weaving risk deterrence into daily work through security awareness training, email security, and AI defense agents.

Who is KnowBe4 for?

KnowBe4 is for organizations, particularly leading risk teams in IT and InfoSec, that want to protect against advanced social engineering threats and accurately assess and report on their organization's human risk. It serves over 70,000 global customers.

What is KnowBe4?

KnowBe4 is an AI-driven security awareness and human risk management platform that helps organizations combat phishing, social engineering, and compliance risks by providing training, real-time coaching, and advanced threat protection.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full KnowBe4 intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured