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Market/Categories/General Assistant/Instacart ChatGPT plugin

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Instacart ChatGPT plugininstacart.com

No product description has been published for this domain yet. Everything below is measured directly.

General Assistantinstacart.comTracked since 2026-08-192 discovery sources
897.2KBacklinks
31.1KReferring domains
79Domain authority
-5.9%Referring domains · 90 days

Authority & distribution

How strong is Instacart ChatGPT plugin’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

897.2KCurrent snapshot

Referring domains

31.1KCurrent snapshot

Authority

79Domain authority · category median 22

90-day move

-5.9%Referring domains, last 90 days
At 79, Instacart ChatGPT plugin sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Instacart ChatGPT plugin ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Instacart ChatGPT plugin traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Instacart ChatGPT plugin is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Instacart ChatGPT plugin”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

General AssistantSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.instacart.com/company/updates/instacart-chatgpt

Observed across 2 discovery sources.

Research questions

What the evidence answers about Instacart ChatGPT plugin.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does the Instacart ChatGPT plugin do?

The Instacart ChatGPT plugin is an add-on that lets users shop for groceries and ingredients through natural language conversations in ChatGPT. By combining ChatGPT's conversational AI with Instacart's shopping technology, it turns meal planning questions into shoppable orders with delivery in as fast as an hour.

What problem does this plugin solve?

It solves the 'dinner dilemma' and the mental labor involved in meal planning and grocery shopping. Users no longer need to manually consider factors like dietary preferences, pantry contents, and budgets; the plugin uses AI to generate meal ideas and create a ready-to-order ingredient list.

In what situations is the Instacart ChatGPT plugin used?

It is used for meal planning and grocery shopping via conversational AI. A user can ask ChatGPT questions like what kid-friendly meal to make with chicken and pasta, or how to bake a carrot cake, and the plugin will provide recipes and the necessary ingredients for purchase.

Who is this plugin for?

The plugin is for households and individuals who are in charge of meal planning and grocery shopping. It targets users looking to make meal planning easier, more fun, and efficient by leveraging AI to handle the complex needs of shopping for food.

What features or capabilities does the Instacart ChatGPT plugin offer?

The plugin offers the ability to create Instacart orders directly from ChatGPT conversations. It combines ChatGPT's natural language understanding with Instacart's AI and rich product catalog to suggest meals and add all necessary ingredients to a user's Instacart cart in a few clicks.

What is an Instacart plugin?

An Instacart plugin is a small piece of software that acts as an add-on to ChatGPT, extending its functionality. Specifically, the Instacart plugin combines ChatGPT's conversational AI with Instacart's own AI technology to let users shop for groceries and get ingredients delivered.

Behind the lock

Unlock full Instacart ChatGPT plugin intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 8 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured