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Market/Categories/Marketing & Sales/HubSpot AEO

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

HubSpot AEOhubspot.com

Tracks how AI answer engines shift your website’s visibility.

Marketing & Saleshubspot.comTracked since 2026-08-195 discovery sources
30.4MBacklinks
394.6KReferring domains
68Domain authority
-1.7%Referring domains · 90 days

Authority & distribution

How strong is HubSpot AEO’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

30.4MCurrent snapshot

Referring domains

394.6KCurrent snapshot

Authority

68Domain authority · category median 22

90-day move

-1.7%Referring domains, last 90 days
At 68, HubSpot AEO sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where HubSpot AEO ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending HubSpot AEO traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What HubSpot AEO is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“HubSpot AEO”

Tracks how AI answer engines shift your website’s visibility.

Marketing & SalesSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.hubspot.com/products/aeo

Observed across 5 discovery sources.

Research questions

What the evidence answers about HubSpot AEO.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does HubSpot AEO do, and in what situations is it used?

It monitors a brand's AI visibility score, competitor share of voice, and citation sources across AI platforms. It is used when businesses need to understand where they or competitors appear in AI answers and requires actionable recommendations to improve their presence.

What features and integrations does HubSpot AEO offer?

Key features include visibility scoring, competitor share of voice, AI prompt tracking, citation analysis showing which pages and domains drive visibility, and integrated recommendations within HubSpot. It tracks AI mentions across ChatGPT, Gemini, and Perplexity.

How is HubSpot AEO priced?

The software offers a free trial, and a paid plan is available for $50 per month, which includes 25 prompts with the option to purchase more.

How visible is HubSpot AEO in AI assistant referrals, and which assistants send traffic?

The product's website tracks visibility in answers from ChatGPT, Gemini, and Perplexity, indicating these are the key AI assistants for which it monitors referral patterns.

How does HubSpot AEO compare to the median product in its category?

The Marketing & Sales category it belongs to contains 3,657 products with a median domain authority of 22. The product's measured data cannot be safely attributed to provide a direct comparison, but it operates within a large, competitive category.

What is HubSpot AEO and what problem does it solve?

HubSpot AEO is Answer Engine Optimization software that tracks and measures a brand's visibility in AI search engines like ChatGPT, Gemini, and Perplexity. It solves the problem of businesses not knowing if and how they are being recommended by AI to potential buyers.

Who is HubSpot AEO for?

The product is for businesses and marketers concerned with their brand's visibility in AI-driven search results, as it helps them understand how they show up in AI answers.

Behind the lock

Unlock full HubSpot AEO intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 10 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured