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Market/Categories/Marketing & Sales/Hootsuite

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Hootsuitehootsuite.com

Streamline, schedule, analyze, and engage on social media.

Marketing & Saleshootsuite.comTracked since 2026-08-192 discovery sources
1.9MBacklinks
116.8KReferring domains
52Domain authority
-3.4%Referring domains · 90 days

Authority & distribution

How strong is Hootsuite’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

1.9MCurrent snapshot

Referring domains

116.8KCurrent snapshot

Authority

52Domain authority · category median 22

90-day move

-3.4%Referring domains, last 90 days
At 52, Hootsuite sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Hootsuite ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Hootsuite traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Hootsuite is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Hootsuite”

Streamline, schedule, analyze, and engage on social media.

Marketing & SalesSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://hootsuite.com/

Observed across 2 discovery sources.

Research questions

What the evidence answers about Hootsuite.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Hootsuite do?

Hootsuite is a social media management tool that helps users streamline, schedule, analyze, and engage across social platforms. It combines content creation, analytics, and social listening into a single dashboard. Its core AI-powered features help users create content and act on opportunities faster.

What features does Hootsuite offer?

Hootsuite offers features for social media scheduling, content creation, analytics, social listening, and customer engagement. It also includes an AI-powered tool that lets users ask questions in plain language to get answers grounded in their social data and connected accounts.

What is Hootsuite used for?

Hootsuite is used for managing social media marketing, including scheduling posts, tracking social trends and conversations, creating content, and engaging with customers. It is designed to help users monitor trends, competitors, and emerging risks without needing to switch between dashboards.

Who is Hootsuite for?

Hootsuite is designed for marketing and sales professionals, particularly those responsible for managing a brand's social media presence. The evidence indicates that leading brands like Barceló Hotel Group, DaVita, and Mapfre use the platform.

What is Hootsuite?

Hootsuite is a social media management platform categorized under Marketing & Sales. Its core functionality for creating content, analyzing data, and providing recommendations is deeply integrated with AI, which users can directly utilize.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Hootsuite intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 7 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured