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Market/Categories/Workflow Automation/Home Assistant

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Home Assistanthome-assistant.io

Home Assistant is an open-source home automation platform focused on local control and privacy. It integrates with thousands of devices, enabling powerful automations and customizable dashboards.

Workflow Automationhome-assistant.ioTracked since 2026-08-211 discovery source
1.1MBacklinks
23.1KReferring domains
52Domain authority
-0.7%Referring domains · 90 days

Authority & distribution

How strong is Home Assistant’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

1.1MCurrent snapshot

Referring domains

23.1KCurrent snapshot

Authority

52Domain authority · category median 22

90-day move

-0.7%Referring domains, last 90 days
At 52, Home Assistant sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Home Assistant ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Home Assistant traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Home Assistant is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Home Assistant”

Home Assistant is an open-source home automation platform focused on local control and privacy. It integrates with thousands of devices, enabling powerful automations and customizable dashboards.

Workflow AutomationSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.home-assistant.io

Observed across 1 discovery source.

Research questions

What the evidence answers about Home Assistant.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What problem does Home Assistant solve?

Home Assistant is an open-source home automation platform focused on local control and privacy. It solves the problem of integrating and controlling a wide variety of smart home devices from different brands in a single, unified system.

What features does Home Assistant offer?

Home Assistant offers integration with thousands of devices, powerful automations, customizable dashboards, a private voice assistant named Assist with wake word support, and energy management features. It also provides dedicated hardware like the Home Assistant Green hub.

How is Home Assistant priced or packaged?

Home Assistant is open-source software. The project is run by a non-profit foundation and cannot be sold or acquired, indicating the core software is free to use.

What is Home Assistant used for?

Home Assistant is used to control home automation, create powerful automations between devices, and build customizable dashboards. It supports voice control via its Assist assistant and works with over 1000 brands and 1500+ integrations.

Who is Home Assistant for?

Home Assistant is for tinkerers, DIY enthusiasts, and anyone interested in home automation who prioritizes local control and privacy. It is presented as an easy-to-use and trustworthy smart home hub for everyone.

What is Home Assistant?

Home Assistant is an open-source home automation platform focused on local control and privacy. It is powered by a worldwide community and allows users to integrate and control thousands of smart home devices.

Behind the lock

Unlock full Home Assistant intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 9 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured