Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
Automatically turn meetings into searchable notes and tasks.
Traffic & engagement
Traffic and engagement were not measured for this domain. The ranking positions below were.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | otter ai | 11.8K | 0 | 11.8K | 7.38% |
| 2 | fathom | 6.3K | 40 | 6.3K | 3.95% |
| 3 | fireflies | 4.1K | 0 | 4.1K | 2.57% |
| 4 | ai note taker | 3.4K | 120 | 3.3K | 2.14% |
| 5 | read ai | 3.1K | 0 | 3.1K | 1.97% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes ChatGPT, Perplexity, Claude, Gemini, Lovable, while the source groups 27.2% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | granola.ai | 157.9K | 48.54% |
| 2 | other | 88.4K | 27.16% |
| 3 | mcp-auth.granola.ai | 15.9K | 4.89% |
| 4 | docs.granola.ai/introduction | 7.8K | 2.40% |
| 5 | granola.ai/pricing | 7.6K | 2.35% |
| 6 | granola.ai/download | 4.6K | 1.41% |
| 7 | docs.granola.ai/help-center/sharing/integrations/mcp | 4.5K | 1.39% |
| 8 | mcp-auth.granola.ai/oauth2/authorize | 4.4K | 1.34% |
| 9 | granola.ai/jobs | 3.8K | 1.16% |
| 10 | granola.ai/blog/granola-mcp | 3K | 0.91% |
| 11 | granola.ai/updates/introducing-notes-on-phone-calls | 2.5K | 0.77% |
| 12 | docs.granola.ai/help-center/taking-notes/transcription | 2.4K | 0.75% |
| 13 | granola.ai/blog/two-dot-zero | 2.1K | 0.64% |
| 14 | notes.granola.ai/d/d3628885-cab8-4599-9846-314e177d5795 | 2K | 0.62% |
| 15 | docs.granola.ai/help-center/sharing/integrations/slack | 1.9K | 0.59% |
| 16 | mcp-auth.granola.ai/signed-in/application-authorization | 1.8K | 0.56% |
| 17 | docs.granola.ai/help-center/sharing/integrations/zapier | 1.8K | 0.55% |
| 18 | docs.granola.ai/help-center/consent-security-privacy/transcript-auto-deletion | 1.3K | 0.41% |
| 19 | granola.ai/security | 1.3K | 0.41% |
| 20 | granola.ai/startups | 1.1K | 0.35% |
| 21 | docs.granola.ai/help-center/search | 1K | 0.31% |
| 22 | granola.ai/blog/granola-integrations-complete-guide-connecting-meeting-tools | 1K | 0.31% |
| 23 | granola.ai/blog/say-hello-to-recipes | 1K | 0.31% |
| 24 | docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing | 971.5 | 0.30% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“Granola”
Automatically turn meetings into searchable notes and tasks.
4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.
Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://go.granola.ai/futurepedia
Observed across 5 discovery sources.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
Granola automatically turns meetings into searchable notes and tasks, solving the problem of manually organizing and retrieving meeting information. It is designed for individuals with back-to-back meetings who need effortless, enhanced notes without a meeting bot.
Granola is for professionals who have frequent, back-to-back meetings, as indicated by its tagline and main text. It is positioned as a tool for 'doers' and trusted by teams that admire it.
Granola offers features to prepare for meetings, transcribe them in real-time, and enhance notes instantly. It works with Zoom, Google Meet, Teams, and other meeting apps, uses computer audio without inviting a bot, and is private by default but easy to share. It also syncs with your calendar to prep a Brief before external meetings.
Granola is available for macOS, Windows, iOS, and Android. There is also a new version for Apple Watch mentioned on the homepage.
Measured search traffic data shows Granola's total search traffic grew from 750,607.9 in May 2026 to 954,008.3 in July 2026. The top keywords driving clicks are competitors like 'otter ai', 'fathom', and 'fireflies', as well as the generic term 'ai note taker'.
Measured AI traffic data indicates that ChatGPT is the largest source, providing 49.4% of AI traffic. Other platforms sending traffic include Perplexity (9.4%), Claude (8.5%), and Gemini (3.5%).
Yes, Granola's measured search traffic shows consistent growth, increasing from 750,607.9 visits in May 2026 to 815,212.2 in June 2026, and then to 954,008.3 in July 2026.
Granola's domain authority of 38 is significantly higher than the category median of 22. It also has substantial measured AI traffic, while the median for products in the category is 0.0 visits.
Granola is an AI notepad designed for back-to-back meetings. It automatically transcribes meetings using computer audio and enhances the notes, with features like calendar sync and pre-meeting briefs. It is available on multiple platforms including macOS, Windows, iOS, and Android.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured