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Market/Categories/Data & Analytics/Fullstory

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Fullstoryfullstory.com

Fullstory is a behavioral data analytics platform that provides real-time insights and predictive analytics to help businesses optimize digital experiences. It offers tools for product analytics, mobile analytics, and session replay, enabling data-driven decisions and improved customer loyalty.

Data & Analyticsfullstory.comTracked since 2026-08-211 discovery source
140.2KBacklinks
10.9KReferring domains
50Domain authority
+2.0%Referring domains · 90 days

Authority & distribution

How strong is Fullstory’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

140.2KCurrent snapshot

Referring domains

10.9KCurrent snapshot

Authority

50Domain authority · category median 22

90-day move

+2.0%Referring domains, last 90 days
At 50, Fullstory sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Fullstory ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Fullstory traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Fullstory is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Fullstory”

Fullstory is a behavioral data analytics platform that provides real-time insights and predictive analytics to help businesses optimize digital experiences. It offers tools for product analytics, mobile analytics, and session replay, enabling data-driven decisions and improved customer loyalty.

Data & AnalyticsSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.fullstory.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Fullstory.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Fullstory do, and what problem does it solve?

Fullstory is a behavioral data analytics platform that provides real-time insights and predictive analytics to help businesses optimize digital experiences. It solves the problem of understanding complex user behavior by capturing complete user context to enable data-driven decisions.

What products and features does Fullstory offer?

Fullstory offers a suite of products for digital experience analytics, including Fullcapture for privacy-first behavioral recording, StoryAI for generating insights from behavioral data, and Guides and Surveys for in-product guidance and feedback collection. It also includes Fullstory Analytics for customer journeys, Fullstory Workforce for employee experience, and Fullstory Anywhere for data activation.

In what situations is Fullstory used, and what is it used for?

Fullstory is used to optimize digital experiences by capturing user behavior and putting it to work for AI and human analysis. Businesses use it to uncover digital behaviors to remove friction, improve workflows, activate data for personalization, and deliver in-product guidance like product tours.

Who is Fullstory designed for?

Fullstory is designed for businesses across various industries, including Retail, Food & Bev, Travel, FinServ, Gaming, and SaaS. It serves teams looking to understand and improve both customer and employee digital experiences.

What is Fullstory?

Fullstory is an intelligent digital experience platform that uses AI-powered behavioral analytics to help businesses capture user behavior, gain insights, and optimize digital experiences for customers and employees.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Fullstory intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 5 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured