What does Echo do and what problem does it solve?
Echo is an AI platform for conducting AI-moderated qualitative consumer research interviews for enterprise teams. It solves the problem of running in-depth research at scale and speed by allowing hundreds of interviews to be conducted simultaneously in hours, while leveraging emotional intelligence to interpret non-verbal cues and facial expressions. The platform combines multimodal AI with global ethnographic scale to deliver trusted clarity.
What features does Echo offer?
Echo offers features including AI-moderated interviews with an AI named EchoAI that builds rapport and asks insightful questions, emotional intelligence that decodes facial micro-expressions in real-time, infinite scalability to conduct 1,000 interviews simultaneously, global recruitment, multimodal analysis, and enterprise-grade security.
How does Echo's AI conduct interviews?
Echo's AI, named EchoAI, is skilled at building rapport, asking insightful questions, interpreting non-verbal cues, and delivering actionable insights. It can conduct hundreds of interviews in parallel, and research happens in hours without sacrificing depth.
What are the benefits of AI moderation according to the product?
The product states that respondents are significantly more honest when speaking to AI compared to human researchers. It claims that participants feel no judgment and find it easier to open up and be honest about their thoughts and feelings, as evidenced by quotes from user studies.
What is Echo used for and in what situations?
Echo is used for enterprise-grade qualitative research including user interviews, concept testing, ad testing, shop-alongs, and ethnography. It is suited for situations where researchers need to gather honest participant feedback quickly, such as ideation, banking studies, and nutrition studies, and where understanding true sentiment through non-verbal cues is important.
Who is Echo for?
Echo is designed for enterprise insights teams and researchers who need to conduct large-scale qualitative consumer research. The platform is built for organizations that require trusted, actionable insights and value a lack of participant judgment when gathering data.