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Market/Categories/Learning & Education/Duolingo

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Duolingoduolingo.com

Master new languages with gamified, personalized learning.

Learning & Educationduolingo.comTracked since 2026-08-191 discovery source
1.9MBacklinks
81.7KReferring domains
50Domain authority
-2.2%Referring domains · 90 days

Authority & distribution

How strong is Duolingo’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

1.9MCurrent snapshot

Referring domains

81.7KCurrent snapshot

Authority

50Domain authority · category median 21

90-day move

-2.2%Referring domains, last 90 days
At 50, Duolingo sits above the 21 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Duolingo ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Duolingo traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Duolingo is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Duolingo”

Master new languages with gamified, personalized learning.

Learning & EducationSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.duolingo.com/

Observed across 1 discovery source.

Research questions

What the evidence answers about Duolingo.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Duolingo do?

Duolingo is a language learning platform that uses AI for personalized and adaptive education. Its description states it allows users to 'Master new languages with gamified, personalized learning.'

What problem does Duolingo solve?

It solves the problem of making language learning accessible and engaging. The product is described as 'the world's most popular way to learn a language' that is '100% free, fun and science-based.'

What features or services does Duolingo offer?

Duolingo offers gamified, personalized language learning. It includes practice online on its website and also offers mobile apps for practice.

Who is Duolingo for?

Duolingo is for individuals wanting to learn a new language. The product positions itself as the popular choice for language practice online or via apps.

What is Duolingo?

Duolingo is a language learning platform categorized under Learning & Education. It uses AI for personalized and adaptive education, described as 'the world's most popular way to learn a language.'

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Duolingo intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 10 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured