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Market/Categories/Workflow Automation/Donut

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Donutdonut.com

Donut is an employee experience platform that utilizes automation and AI to streamline onboarding, mentorship, training, and recognition programs directly within Slack and Microsoft Teams, enhancing team productivity and workplace culture.

Workflow Automationdonut.comTracked since 2026-08-211 discovery source
5.5KBacklinks
2.2KReferring domains
28Domain authority
-3.6%Referring domains · 90 days

Authority & distribution

How strong is Donut’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

5.5KCurrent snapshot

Referring domains

2.2KCurrent snapshot

Authority

28Domain authority · category median 22

90-day move

-3.6%Referring domains, last 90 days
At 28, Donut sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Donut ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Donut traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Donut is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Donut”

Donut is an employee experience platform that utilizes automation and AI to streamline onboarding, mentorship, training, and recognition programs directly within Slack and Microsoft Teams, enhancing team productivity and workplace culture.

Workflow AutomationSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.donut.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Donut.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What features, surfaces, or integrations does Donut offer?

Donut offers features for automating onboarding, mentorship, training, and recognition programs. It integrates directly within Slack and Microsoft Teams, serving as a surface for these automated people programs.

What is Donut, and what problem does it solve?

Donut is an employee experience platform that uses automation and AI to streamline onboarding, mentorship, training, and recognition programs directly within Slack and Microsoft Teams. It aims to enhance team productivity and workplace culture by managing these people programs in the tools where teams already work.

Who is Donut designed for?

Donut is designed for teams and organizations looking to enhance their workplace culture, engagement, and productivity. It is specifically targeted at users of Slack and Microsoft Teams who want to automate internal people programs.

What is Donut?

Donut is an employee experience platform that automates people programs like onboarding and mentorship within communication tools like Slack and Microsoft Teams.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Donut intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 2 of them do it, and the 2 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured