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Market/Categories/Developer & AI Platform/Datto

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Dattodatto.com

Datto provides AI-powered backup, disaster recovery, endpoint management, and professional services automation solutions for MSPs and IT teams, ensuring data security and operational efficiency.

Developer & AI Platformdatto.comTracked since 2026-08-211 discovery source
416.3KBacklinks
7KReferring domains
41Domain authority
-0.4%Referring domains · 90 days

Authority & distribution

How strong is Datto’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

416.3KCurrent snapshot

Referring domains

7KCurrent snapshot

Authority

41Domain authority · category median 22

90-day move

-0.4%Referring domains, last 90 days
At 41, Datto sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Datto ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Datto traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Datto is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Datto”

Datto provides AI-powered backup, disaster recovery, endpoint management, and professional services automation solutions for MSPs and IT teams, ensuring data security and operational efficiency.

Developer & AI PlatformSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.datto.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Datto.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Datto do?

Datto provides AI-powered backup, disaster recovery, endpoint management, and professional services automation solutions. Its goal is to ensure data security and operational efficiency for IT teams, particularly MSPs. This is stated in the product description.

What problem does Datto solve?

Datto solves the problem of data loss, downtime, and ransomware attacks. Its unified backup solution is purpose-built to eliminate the stress associated with these threats and ensure data is always available and secure.

What features or solutions does Datto offer?

Datto offers a suite of solutions including unified backup, RMM (Remote Monitoring and Management), and professional services automation. Specific features include AI-powered BackupIQ technology, an immutable cloud for security, endpoint management, automation at scale, and proactive issue resolution with patch management and ransomware detection.

Who is Datto for?

Datto is built for Managed Service Providers (MSPs) and IT teams. The homepage header explicitly states it is the '#1 Backup and Disaster Recovery for MSPs & IT Teams'.

What is Datto RMM?

Datto RMM is a security-first, cloud-based Remote Monitoring and Management platform. It is purpose-built to remotely secure, monitor, and manage endpoints to reduce costs and increase technician efficiency.

What is Datto?

Datto is an IT solutions platform focused on business continuity. It provides AI-powered backup, disaster recovery, endpoint management, and networking solutions built specifically for MSPs and IT teams.

Behind the lock

Unlock full Datto intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 3 of them do it, and the 7 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured