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Market/Categories/Marketing & Sales/Crayon

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Crayoncrayon.co

Crayon is a competitive intelligence platform using AI to monitor competitors, deliver prioritized insights, and empower sales teams with tools like battlecards.

Marketing & Salescrayon.coTracked since 2026-08-211 discovery source
15.6KBacklinks
4.1KReferring domains
31Domain authority
+3.6%Referring domains · 90 days

Authority & distribution

How strong is Crayon’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

15.6KCurrent snapshot

Referring domains

4.1KCurrent snapshot

Authority

31Domain authority · category median 22

90-day move

+3.6%Referring domains, last 90 days
At 31, Crayon sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where Crayon ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Crayon traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Crayon is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Crayon”

Crayon is a competitive intelligence platform using AI to monitor competitors, deliver prioritized insights, and empower sales teams with tools like battlecards.

Marketing & SalesSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.crayon.co

Observed across 1 discovery source.

Research questions

What the evidence answers about Crayon.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Crayon do and what problem does it solve?

Crayon is a competitive intelligence platform that uses AI to monitor competitors, deliver prioritized insights, and empower sales teams with tools like battlecards. It solves the problem of sales teams being blindsided by competitor changes by automatically surfacing high-priority insights to their inbox.

What features does Crayon offer?

Crayon offers features including competitor monitoring with inbox alerts, AI news summarization, AI importance scoring, battlecards, announcements, newsletters, win/loss analysis, and 1:1 coaching tools. Integrations include Salesforce, Slack, and Highspot.

How is Crayon priced or packaged?

The evidence does not provide information about Crayon's pricing or packaging. A demo and product tour are offered on the website.

What is Crayon used for and in what situations?

Crayon is used for competitor monitoring, analyzing changes in the competitive landscape, and enabling sales teams with real-time intelligence and content like battlecards and newsletters. It is used in situations where companies need to track competitor moves and provide sellers with the information needed to win competitive deals.

Who is Crayon for?

Crayon is for sales teams, market intelligence managers, and CI analysts. The platform supports go-to-market colleagues with competitive intelligence, as indicated by its use at companies like Alteryx, Cognism, and Salsify.

What is Crayon?

Crayon is a competitive intelligence platform that uses AI to monitor competitors, deliver prioritized insights, and empower sales teams with tools like battlecards, functioning within the Marketing & Sales category.

Behind the lock

Unlock full Crayon intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 3 of them do it, and the 4 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured