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Market/Categories/Data & Analytics/Confluent

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Confluentconfluent.io

Confluent enables organizations to stream, process, connect, and govern real-time data at scale, powering enterprise-grade event streaming and analytics with cloud, on-premises, and hybrid deployment options.

Data & Analyticsconfluent.ioTracked since 2026-08-211 discovery source
193.8KBacklinks
12.4KReferring domains
45Domain authority
+5.1%Referring domains · 90 days

Authority & distribution

How strong is Confluent’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

193.8KCurrent snapshot

Referring domains

12.4KCurrent snapshot

Authority

45Domain authority · category median 22

90-day move

+5.1%Referring domains, last 90 days
At 45, Confluent sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Confluent ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Confluent traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Confluent is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Confluent”

Confluent enables organizations to stream, process, connect, and govern real-time data at scale, powering enterprise-grade event streaming and analytics with cloud, on-premises, and hybrid deployment options.

Data & AnalyticsSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.confluent.io

Observed across 1 discovery source.

Research questions

What the evidence answers about Confluent.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Confluent do and what problem does it solve?

Confluent is a unified data streaming platform that enables organizations to stream, process, connect, and govern real-time data at scale. It solves the problem of fragmented data infrastructure by replacing point-to-point, batch, and streaming pipelines with a single platform, helping to eliminate costly data infrastructure and prevent downstream data delays and quality issues.

What does Confluent offer, including its features and integrations?

Confluent offers a Data Streaming Platform built on the heritage of Apache Kafka® and Apache Flink®, with cloud, on-premises, and hybrid deployment options. Its features include the ability to stream, connect, process, and govern data, and it integrates with developer tools and is part of the Data & Analytics category.

What is Confluent used for and in what situations?

Confluent is used for enterprise-grade event streaming and analytics. It is employed to ensure AI/ML applications, agents, and systems can access the right data in real time, and to power use cases like the one where SAS saved 69% on data infrastructure or Notion powers 100M+ users daily.

Who is Confluent for?

Confluent is for organizations and enterprises that need to build applications requiring real-time data access for analytics and AI/ML workloads, as indicated by its description as a platform for enterprise-grade event streaming and its taxonomy placing it in the Data & Analytics category.

What is Confluent?

Confluent is a Data Streaming Platform built on Apache Kafka® and Apache Flink® heritage. It enables organizations to stream, process, connect, and govern real-time data at scale, with cloud, on-premises, and hybrid deployment options.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Confluent intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured