Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
Automates data enrichment and personalized outreach for efficient lead generation.
Traffic & engagement
Traffic and engagement were not measured for this domain. The ranking positions below were.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | gtm engineer | 9K | 8.9K | 10 | 3.59% |
| 2 | nooks | 1.8K | 0 | 1.8K | 0.72% |
| 3 | cpm calculator | 1.7K | 130 | 1.6K | 0.69% |
| 4 | outreach | 1.7K | 0 | 1.7K | 0.69% |
| 5 | gtm engineer jobs | 1.6K | 1.6K | 0 | 0.62% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes ChatGPT, Claude, Gemini, Perplexity, while the source groups 20.6% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | app.clay.com/oauth/authorize | 79.4K | 41.21% |
| 2 | clay.com | 47.5K | 24.66% |
| 3 | other | 39.4K | 20.47% |
| 4 | clay.com/pricing | 1.6K | 0.86% |
| 5 | clay.com/careers | 810.1 | 0.42% |
| 6 | university.clay.com | 753 | 0.39% |
| 7 | clay.com/about | 719.7 | 0.37% |
| 8 | university.clay.com/courses/clay-101 | 521.3 | 0.27% |
| 9 | app.clay.com | 514.2 | 0.27% |
| 10 | university.clay.com/docs/using-clay-in-chatgpt | 496.6 | 0.26% |
| 11 | clay.com/use-cases/outbound | 408.5 | 0.21% |
| 12 | clay.com/dossier/vyapar-app-funding | 391 | 0.20% |
| 13 | clay.com/blog/google-maps-lead-generation-for-niche-leads | 387.6 | 0.20% |
| 14 | clay.com/dossier/shopify-headquarters-office-locations | 387 | 0.20% |
| 15 | university.clay.com/lessons/enriching-people-data | 382 | 0.20% |
| 16 | university.clay.com/courses/automated-outbound | 380.9 | 0.20% |
| 17 | clay.com/customers/elevenlabs | 373.5 | 0.19% |
| 18 | clay.com/blog/gtm-engineering | 364.9 | 0.19% |
| 19 | community.clay.com/x/support/co3vqwh5cea1/how-to-get-certified-as-a-clay-program-expert | 335.5 | 0.17% |
| 20 | university.clay.com/lessons/mapping-company-relationships-and-ownership | 335.5 | 0.17% |
| 21 | clay.com/press | 327.3 | 0.17% |
| 22 | clay.com/waterfall-enrichment | 293.8 | 0.15% |
| 23 | university.clay.com/docs/actions-data-credits | 286.4 | 0.15% |
| 24 | university.clay.com/docs/webhook-integration-guide | 279.5 | 0.15% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“Clay”
Automates data enrichment and personalized outreach for efficient lead generation.
4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.
Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://www.clay.com/
Observed across 1 discovery source.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
Clay automates data enrichment and personalized outreach for efficient lead generation. It provides data infrastructure and AI agents (Claygents) to automate sales and marketing workflows, centralizing first and third-party data sources in one place.
Clay offers features including a data marketplace from 200+ providers, AI agents (Claygents), signal tracking for job changes, waterfall data combinations, and a coding agent (MCP) for integration. It provides surfaces for orchestration, functions, AI formatting, and integrations for ad sync, native sequencer, CRM enrichment, and reverse ETL.
The evidence includes a specific landing page for pricing at 'clay.com/pricing', but the exact pricing details or packaging plans are not provided in the evidence.
Clay received approximately 432,096 search traffic visits in July 2026. The top search terms driving traffic include 'gtm engineer', 'nooks', 'cpm calculator', 'outreach', and 'gtm engineer jobs'.
Clay received 192,663 total AI traffic visits from February to July 2026. The primary AI platforms sending traffic are ChatGPT (40.3% share), Claude (35.8% share), and Gemini (1.9% share).
Yes, Clay's search traffic is growing. It increased from approximately 379,125 visits in May 2026 to 432,096 visits in July 2026.
Clay has a domain authority of 41, which is significantly higher than the median of 22 for products in its 'Marketing & Sales' category. It also has a high global rank of 23,549.
As of August 2026, Clay has 7,149 referring domains and 50,326 total backlinks, with a domain authority of 41.
Clay is used to build systems for growing revenue, including for CRM enrichment, territory planning, TAM sourcing, outbound and PLG assist. It is used in situations requiring automated data research, lead generation, and personalized outreach campaigns.
Clay is for sales and marketing teams, as indicated by its taxonomy category 'Marketing & Sales'. The platform is designed for users who need to automate sales and marketing workflows, lead generation, and revenue growth.
Clay is a platform that automates data enrichment and personalized outreach for lead generation, categorized under Marketing & Sales. It provides data infrastructure and AI agents to automate sales and marketing workflows.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured