Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

CDK Globalcdkglobal.com

CDK Global provides an integrated suite of auto dealership software solutions powered by artificial intelligence and analytics to optimize sales, service, inventory, customer relationship management, and operational efficiency.

Business Specialistcdkglobal.comTracked since 2026-08-211 discovery source
26.4KBacklinks
3KReferring domains
35Domain authority
-1.0%Referring domains · 90 days

Authority & distribution

How strong is CDK Global’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

26.4KCurrent snapshot

Referring domains

3KCurrent snapshot

Authority

35Domain authority · category median 22

90-day move

-1.0%Referring domains, last 90 days
At 35, CDK Global sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where CDK Global ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

Unlock this profileOpen the full profile

AI referral visibility

Which AI assistants are already sending CDK Global traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

Unlock this profileOpen the full profile

Product profile

What CDK Global is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“CDK Global”

CDK Global provides an integrated suite of auto dealership software solutions powered by artificial intelligence and analytics to optimize sales, service, inventory, customer relationship management, and operational efficiency.

Business SpecialistSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.cdkglobal.com

Observed across 1 discovery source.

Research questions

What the evidence answers about CDK Global.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is the primary function of CDK Global's software?

CDK Global provides an integrated suite of auto dealership software solutions to optimize sales, service, inventory, customer relationship management, and operational efficiency. The platform is designed to power automotive retail at scale.

What business problem does CDK Global aim to solve for its customers?

CDK Global helps automotive dealerships and groups fuel growth, increase efficiency, and achieve stronger business results by connecting them to dealership software solutions that work together. The platform handles significant automotive commerce and provides tangible results like gross profit growth.

Who is the target audience for CDK Global's products?

CDK Global's solutions are for automotive dealerships and automotive groups. The homepage states it is trusted by nearly 15,000 dealer locations.

What are some key features or outcomes reported by CDK Global users?

Key outcomes include a 30% gross profit growth in Service for top performers, a ~3x increase in customer-pay repair orders for the top 25% of dealers, 25% more sales appointments with AI-assisted CRM workflows, and a 75% reduction in Sales transaction time from two hours to 30 minutes.

What is CDK Global?

CDK Global is a provider of integrated software solutions for automotive dealerships, powered by AI and analytics to optimize various dealership operations including sales, service, and customer relationship management.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full CDK Global intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 4 of them do it, and the 9 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured