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Market/Categories/Design & Product/Canva

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Canvacanva.com

Transform text into stunning visuals effortlessly with AI-powered creativity.

Design & Productcanva.comTracked since 2026-08-195 discovery sources
189.8MBacklinks
508.1KReferring domains
70Domain authority
-0.5%Referring domains · 90 days

Authority & distribution

How strong is Canva’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

189.8MCurrent snapshot

Referring domains

508.1KCurrent snapshot

Authority

70Domain authority · category median 22

90-day move

-0.5%Referring domains, last 90 days
At 70, Canva sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Canva ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Canva traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Canva is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Canva”

Transform text into stunning visuals effortlessly with AI-powered creativity.

Design & ProductSeen 2026-08-19 → 2026-08-19Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.canva.com/

Observed across 5 discovery sources.

Research questions

What the evidence answers about Canva.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is the core function of Canva?

Canva is an AI-powered platform that transforms text into stunning visuals. Its core function is to create visual designs and content, serving as a primary tool in the design and product creation category.

Who is Canva designed for?

Canva is designed for a broad audience needing to create visual designs and content. It operates on a freemium pricing model, making it accessible to individuals and teams who require design and product creation tools.

What is Canva?

Canva is an AI-powered design and product creation platform categorized under Design & Product. It enables users to transform text into visuals and is described as a primary tool for creating visual designs and content.

3 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Canva intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 10 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured