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Market/Categories/Marketing & Sales/Brandwatch

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Brandwatchbrandwatch.com

Harness AI for market insights and strategic social media management.

Marketing & Salesbrandwatch.comTracked since 2026-08-193 discovery sources
591.8KBacklinks
26.5KReferring domains
49Domain authority
-1.2%Referring domains · 90 days

Authority & distribution

How strong is Brandwatch’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

591.8KCurrent snapshot

Referring domains

26.5KCurrent snapshot

Authority

49Domain authority · category median 22

90-day move

-1.2%Referring domains, last 90 days
At 49, Brandwatch sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

See the trajectoryOpen the full profile

Traffic & engagement

Where Brandwatch ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Brandwatch traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Brandwatch is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Brandwatch”

Harness AI for market insights and strategic social media management.

Marketing & SalesSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.brandwatch.com/

Observed across 3 discovery sources.

Research questions

What the evidence answers about Brandwatch.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What problem does Brandwatch solve for its users?

It solves the problem of fragmented data sources, helping users connect signals from search, social, media, and AI to get a complete story. This addresses the challenge where 40% of marketers struggle with multiple data sources.

Who is the target audience for Brandwatch?

Brandwatch is for marketers, brand managers, and businesses needing consumer intelligence and social media management. It is trusted by half of the Forbes 100 and thousands of the world’s biggest brands.

What key features or solutions does Brandwatch offer?

It offers an all-in-one suite including Consumer Intelligence, Social Media Management, Influencer Marketing, deep research, brand monitoring, content creation, consumer engagement, and trend analysis. It provides over 100m sources for monitoring and a collaborative content calendar.

What is Brandwatch?

Brandwatch is an AI-powered suite for social media management and consumer intelligence. It helps businesses harness AI for market insights and strategic social media management.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Brandwatch intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 6 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured