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Market/Categories/Workflow Automation/Asana

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Asanaasana.com

Streamline teamwork, manage projects, automate tasks efficiently.

Workflow Automationasana.comTracked since 2026-08-192 discovery sources
2.4MBacklinks
86.6KReferring domains
56Domain authority
+0.1%Referring domains · 90 days

Authority & distribution

How strong is Asana’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

2.4MCurrent snapshot

Referring domains

86.6KCurrent snapshot

Authority

56Domain authority · category median 22

90-day move

+0.1%Referring domains, last 90 days
At 56, Asana sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Asana ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Asana traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Asana is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Asana”

Streamline teamwork, manage projects, automate tasks efficiently.

Workflow AutomationSeen 2026-08-19 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://asana.com/product/ai

Observed across 2 discovery sources.

Research questions

What the evidence answers about Asana.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What is the primary function of Asana AI and what problem does it solve?

Asana AI provides agentic work management to streamline teamwork, manage projects, and automate tasks efficiently. It solves the problem of repetitive busywork and coordination challenges by integrating AI Teammates, AI Studio, and AI Connectors into business workflows. This allows teams to work together with AI agents on critical processes.

What are the main features or components offered by Asana AI?

Asana AI offers four main components: AI Teammates (30 prebuilt agents for specific teams), AI Studio (for building automations), Asana Dash (for surfacing priorities from various sources), and AI Connectors & MCP (to connect external AI tools like ChatGPT and Claude to Asana's Work Graph).

Can you provide examples of how enterprises are using Asana AI?

One enterprise used Asana AI to reduce the request review process from two weeks by eliminating manual back-and-forth through embedded workflows. Another enterprise, like COS, increased visibility and speed by building scalable workflows and leveraging AI for strategic execution.

Which external AI tools can be connected to Asana using its connectors?

Asana's AI Connectors and MCP allow you to connect every AI tool to Asana’s Work Graph. Specific tools mentioned include ChatGPT, Claude, and Gemini.

In which product category is Asana classified?

Asana is classified in the Workflow Automation category, which is described as an agentic work management platform that orchestrates business processes.

Who is Asana AI designed for, and what kind of organizations use it?

Asana AI is designed for marketing, operations, and IT teams within enterprises. The evidence highlights that leading businesses, including those in retail & consumer goods and financial services, use it to increase visibility, speed, and strategic execution.

Behind the lock

Unlock full Asana intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 10 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured