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Market/Categories/Marketing & Sales/AppsFlyer

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

AppsFlyerappsflyer.com

AppsFlyer is a marketing analytics and attribution platform helping businesses measure campaign performance, optimize user acquisition, increase engagement, and protect against fraud, ensuring data privacy.

Marketing & Salesappsflyer.comTracked since 2026-08-211 discovery source
67.2MBacklinks
30KReferring domains
67Domain authority
-0.9%Referring domains · 90 days

Authority & distribution

How strong is AppsFlyer’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

67.2MCurrent snapshot

Referring domains

30KCurrent snapshot

Authority

67Domain authority · category median 22

90-day move

-0.9%Referring domains, last 90 days
At 67, AppsFlyer sits above the 22 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where AppsFlyer ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending AppsFlyer traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What AppsFlyer is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“AppsFlyer”

AppsFlyer is a marketing analytics and attribution platform helping businesses measure campaign performance, optimize user acquisition, increase engagement, and protect against fraud, ensuring data privacy.

Marketing & SalesSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://www.appsflyer.com

Observed across 1 discovery source.

Research questions

What the evidence answers about AppsFlyer.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does AppsFlyer do and what problem does it solve?

AppsFlyer is a marketing analytics and attribution platform. It helps businesses measure campaign performance, optimize user acquisition, increase engagement, and protect against fraud, ensuring data privacy.

What features or suites does AppsFlyer offer?

AppsFlyer offers a Measurement Suite, a Deep Linking Suite, a Data Collaboration Suite, and an Agentic AI Suite. These suites cover cross-platform attribution, connecting attribution and revenue data, routing users to in-app experiences, activating first-party data, and deploying AI agents for autonomous execution.

What is AppsFlyer used for and in what situations?

AppsFlyer is used for marketing measurement and optimization across mobile, web, connected TV (CTV), and gaming consoles. It provides attribution, deep linking, data collaboration, and AI-powered insights to help marketers prove ROI and scale growth.

Who is AppsFlyer for?

AppsFlyer is for brands and marketers. The product page states it is trusted by 15,000 brands.

What is AppsFlyer?

AppsFlyer is a marketing analytics and attribution platform categorized under Marketing & Sales. It is described as a 'Modern Marketing Cloud' that provides measurement, deep linking, data collaboration, and AI capabilities.

5 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full AppsFlyer intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 5 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured