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Market/Categories/Learning & Education/Merlin Bird ID

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Merlin Bird IDallaboutbirds.org

Merlin Bird ID is a free mobile application that helps users identify birds worldwide using sound, photos, or by answering simple questions. It offers a comprehensive guide with images, sounds, and maps.

Learning & Educationallaboutbirds.orgTracked since 2026-08-211 discovery source
5.1MBacklinks
38.1KReferring domains
58Domain authority
-2.6%Referring domains · 90 days

Authority & distribution

How strong is Merlin Bird ID’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

5.1MCurrent snapshot

Referring domains

38.1KCurrent snapshot

Authority

58Domain authority · category median 21

90-day move

-2.6%Referring domains, last 90 days
At 58, Merlin Bird ID sits above the 21 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

Where Merlin Bird ID ranks

Measured · Pro

Measured for this product: global rank, country rank and category rank.

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AI referral visibility

Which AI assistants are already sending Merlin Bird ID traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Merlin Bird ID is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Merlin Bird ID”

Merlin Bird ID is a free mobile application that helps users identify birds worldwide using sound, photos, or by answering simple questions. It offers a comprehensive guide with images, sounds, and maps.

Learning & EducationSeen 2026-08-21 → 2026-08-21Coverage tier C

What we have measured

4 of 8 signal groups are available for this product: identity, authority and backlinks, AI referrals, search demand.

Not measured for this domain: traffic and engagement, audience demographics, country distribution, acquisition mix. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://merlin.allaboutbirds.org

Observed across 1 discovery source.

Research questions

What the evidence answers about Merlin Bird ID.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What does Merlin Bird ID do, and what problem does it solve?

Merlin Bird ID is a free mobile app that helps users identify birds worldwide using sound, photos, or by answering simple questions. It solves the problem of identifying unknown birds by providing a comprehensive guide with images, sounds, and maps. It is a learning tool for bird watchers and outdoor enthusiasts.

What features or capabilities does Merlin Bird ID offer?

It offers Sound ID for real-time, offline bird song identification, Photo ID for identifying birds from photos, a Bird ID Wizard for step-by-step identification, and the ability to save identified birds to a Life List. It also provides custom bird lists powered by eBird, range maps, and community-contributed content.

Which regions or countries does Merlin Bird ID cover?

Sound ID currently works for birds in the US, Canada, Europe, with some common birds of Central and South America, and India. The app is stated to help learn about birds in any country in the world, and more species and regions are coming soon.

How does Merlin Bird ID use AI technology?

Merlin Bird ID is a mobile app whose core Sound ID and Photo ID functions rely on AI technology to identify birds from audio and images.

Is Merlin Bird ID free to use?

Yes, the product is described as a free mobile application and the homepage repeatedly refers to it as free.

What data source powers Merlin Bird ID's bird lists and maps?

Merlin is powered by eBird, which allows users to build custom lists of birds likely to be spotted in their location. It also uses range maps from Birds of the World.

What is Merlin Bird ID used for, and in what situations?

The app is used to identify birds in the field by listening to their songs and calls with Sound ID, taking photos of them with Photo ID, or answering three simple questions with the Bird ID Wizard. It works completely offline, making it useful for bird identification in any location, even without internet access.

Who is Merlin Bird ID for?

Merlin Bird ID is designed for all levels of bird watchers and outdoor enthusiasts to help them learn about birds in any country in the world.

Behind the lock

Unlock full Merlin Bird ID intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which 5 of them do it, and the 24 pages they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured