Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
No product description has been published for this domain yet. Everything below is measured directly.
Traffic & engagement
Reach, visit quality and ranking in one compact view.
Visitors view 5.91 pages per visit, stay about 5:36, and bounce at 32.8%.
Acquisition mix
All measured acquisition channels are shown — including the small ones, because they reveal how diversified distribution really is.
Direct is the largest source at 80.0%, followed by organic search at 9.2%.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | attio | 1.6K | 0 | 1.6K | 10.02% |
| 2 | emc ecp outlook | 210 | 210 | 0 | 1.31% |
| 3 | gp and lp sessions | 210 | 210 | 0 | 1.31% |
| 4 | relationship intelligence | 200 | 200 | 0 | 1.24% |
| 5 | how to duplicatem a list in affinty crm | 200 | 200 | 0 | 1.24% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes Claude, Perplexity, ChatGPT, Gemini, while the source groups 42.4% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | other | 9K | 42.36% |
| 2 | login.affinity.co/auth/oauth2/authorize | 5.2K | 24.36% |
| 3 | affinity.co | 3.3K | 15.53% |
| 4 | affinity.co/guides/vc-ai-tools | 1.3K | 5.86% |
| 5 | affinity.co/blog/ai-in-private-equity | 525.5 | 2.46% |
| 6 | affinity.co/guides/pe-software-buyers-guide-top-deal-management-software-for-private-equity-firms | 508.5 | 2.38% |
| 7 | affinity.co/blog/campfire-icymi | 487.5 | 2.28% |
| 8 | affinity.co/product/relationship-intelligence | 189 | 0.89% |
| 9 | bastiatpartners.affinity.co/dashboard | 176 | 0.82% |
| 10 | affinity.co/blog/crm-data-maintenance | 160 | 0.75% |
| 11 | affinity.co/guides/due-diligence-checklist-for-venture-capital | 117 | 0.55% |
| 12 | affinity.co/careers | 89 | 0.42% |
| 13 | windventures.affinity.co/lists/56798/board/views/278989-open-organizations | 89 | 0.42% |
| 14 | affinity.co/product/data-enrichment | 73 | 0.34% |
| 15 | affinity.co/guides/a-buyers-guide-for-deal-sourcing-software-platforms | 55 | 0.26% |
| 16 | affinity.co/case-studies/teamworthy-ventures | — | 0.22% |
| 17 | affinity.co/guides/venture-capital-management-software-a-guide-for-the-modern-vc | — | 0.05% |
| 18 | affinity.co/product/crm | — | 0.04% |
| 19 | affinity.co/blog/expert-tips-for-venture-capital-deal-sourcing | — | 0.01% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“Affinity”
No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.
6 of 8 signal groups are available for this product: identity, traffic and engagement, authority and backlinks, AI referrals, acquisition mix, search demand.
Not measured for this domain: audience demographics, country distribution. Those sections are left out of the page rather than filled with estimates.
Canonical website: https://affinity.co
Observed across 2 discovery sources.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
Affinity solves the problem of manual relationship tracking and deal sourcing inefficiency for private equity and venture capital firms. It automates the capture of emails, meetings, and notes, enriches data from over 40 sources, and provides relationship intelligence to surface warm paths to dealmakers. The platform is designed to handle the distinct workflows of PE and VC firms without extra configuration.
Affinity is used as an AI-first CRM platform for private capital firms to source deals, manage relationships, and close transactions faster. It specifically supports workflows like thematic sourcing to match investment theses, tracking founder and LP relationships, and automating pipeline updates after meetings. The platform handles multi-fund complexity for PE and high-velocity dealflow for VC.
The target audience is private equity and venture capital firms. The product is explicitly described as a CRM for private capital, with distinct feature sets tailored for PE firms managing multi-fund complexity and VC firms handling high-velocity dealflow and founder relationships.
Affinity includes features for automatic data capture of emails, meetings, and notes; enrichment from 40+ sources like Pitchbook and Preqin; relationship intelligence scoring from a decade of data across 3,300+ firms; and AI-powered meeting briefs and pipeline updates. It also offers purpose-built agents called Affinity Ascend for specific private capital workflows.
For PE, Affinity handles multi-fund complexity, deal-level privacy, and long-cycle dealmaking without additional configuration. For VC, it manages high-velocity dealflow, tracks founder relationships firm-wide, and organizes scout and co-investor networks to surface warm introductions automatically.
Affinity offers Affinity Ascend, a set of purpose-built agents designed to support specific private capital workflows. These agents prep meetings, capture conversations, and automatically update pipeline and CRM data to support dealmakers.
Affinity receives approximately 459,345 monthly visits. Its direct traffic accounts for about 80% of this, while organic search contributes roughly 9.2% of visits.
Based on measured data, Claude is the leading AI assistant sending traffic, with a 36.1% share of AI referral traffic. Perplexity follows with a 10.6% share, and ChatGPT contributes 9.2%.
Top search keywords include competitor names like 'attio' (with 1,610 clicks), industry terms like 'emc ecp outlook' and 'gp and lp sessions' (210 clicks each), and product terms like 'relationship intelligence' (200 clicks).
Affinity has a domain authority of 31. Its profile includes 2,504 referring domains and a total of 12,550 backlinks.
Affinity is an AI-powered CRM platform designed for private capital firms, specifically private equity and venture capital, to manage relationships and source deals.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured