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Market/Categories/Research & Analysis/Affectiva

Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31

Affectivaaffectiva.com

No product description has been published for this domain yet. Everything below is measured directly.

Research & Analysisaffectiva.comTracked since 2026-08-191 discovery source
29KBacklinks
3.3KReferring domains
55Domain authority
-7.8%Referring domains · 90 days

Authority & distribution

How strong is Affectiva’s web footprint?

Backlinks measure accumulated distribution; referring domains show how broadly that authority is spread. Both are observable on the open web, so both are published for every product here.

Backlinks

29KCurrent snapshot

Referring domains

3.3KCurrent snapshot

Authority

55Domain authority · category median 21

90-day move

-7.8%Referring domains, last 90 days
At 55, Affectiva sits above the 21 median for its category.

Trajectory · Pro

The counts above are the latest of 370 daily observations. The curve through them is on the full profile.

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Traffic & engagement

How big is Affectiva — and how engaged are visitors?

Measured · Pro

Measured for this product: monthly visits and growth, visit quality, global rank, country rank and category rank.

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Acquisition mix

Where Affectiva gets customers.

Measured · Pro

Measured for this product: the channel mix behind its traffic.

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AI referral visibility

Which AI assistants are already sending Affectiva traffic?

Measured · Pro

Measured for this product: AI referral traffic, which assistants refer it and which pages those referrals land on.

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Product profile

What Affectiva is selling.

Traffic makes more sense when you can connect it to the actual product promise.

“Affectiva”

No usable description reached this profile from any discovery source, so none is shown. The measured signals below are unaffected.

Research & AnalysisSeen 2026-08-19 → 2026-08-19Coverage tier B

What we have measured

6 of 8 signal groups are available for this product: identity, traffic and engagement, authority and backlinks, AI referrals, acquisition mix, search demand.

Not measured for this domain: audience demographics, country distribution. Those sections are left out of the page rather than filled with estimates.

Canonical website: https://affectiva.com

Observed across 1 discovery source.

Research questions

What the evidence answers about Affectiva.

Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.

What problem does Affectiva solve?

Affectiva solves the problem of understanding human emotional and attentional responses to media. It provides emotion recognition software and analysis for ad testing, qualitative research, and entertainment content testing. This is enabled by a dataset of 17.4M face videos and 8B facial frames gathered from 90 countries over 18 years.

What features or products does Affectiva offer?

Affectiva offers Media Analytics for understanding consumer engagement, an Emotion SDK for building emotion-aware applications, and a recently announced calibration-free eye tracking feature for attention research. Its technology is fueled by the world's largest emotion database.

What is Affectiva used for and in what situations?

Affectiva is used for media analytics to understand consumer engagement with content, products, and services. Specific applications include ad testing, qualitative research, and entertainment content testing, using its Emotion SDK to analyze facial expressions and attention.

Who is Affectiva for?

Affectiva is used by 90% of the world's largest advertisers and 26% of Global Fortune 500 companies, indicating its primary audience is large enterprises and advertisers for market research and content testing.

4 of 6 research questions are answered for this product. The rest need source evidence we have not collected yet, so they are left unanswered rather than guessed.

Behind the lock

Unlock full Affectiva intelligence.

  • Backlink trajectoryThe figures above are the latest observation. The daily curve behind them holds 370.
  • AI referral detailHow much traffic assistants send, which one of them does it, and the page they land on.
  • Search structure and ranking depthOrganic against paid, brand against non-brand, and how many keywords rank in the top three against the long tail — which is what decides whether the demand is portable or tied to the name.
  • Traffic and engagementMonthly visits, the history behind them, and what visitors do once they arrive.
  • The rest of the marketPage through every leaderboard 100 rows at a time, put any five products side by side, and query the whole dataset over API / MCP.

Worldwide estimates · Data period 2026-05-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured