What problem does 4D Sight solve for sports rights holders and broadcasters?
It addresses the problem that 60% of the most-watched live sports content is currently un-monetizable, and that billions in potential revenue are lost annually because traditional physical signage cannot be localized or updated in real-time. It also solves localization and compliance gaps by enabling region-specific virtual insertions and sponsor swaps.
Who is the target audience for 4D Sight?
The target audience is rights holders, broadcasters, and publishers involved in live sports and esports. The platform is trusted by leagues and broadcasters and is designed for enterprise-grade use.
What key features and capabilities does 4D Sight offer?
Key features include pixel-perfect delivery that matches physical signage, a self-learning computer vision system with 5-megapixel placement accuracy, personalization to deliver different brand inserts to different audience segments, all-sports inclusivity that works with handheld cameras and outdoor environments, and enterprise-grade latency of 0.05ms.
How does 4D Sight help improve ad monetization for live broadcasts?
It increases monetization by creating more ad inventory and revenue from the same broadcast feed. It achieves this by enabling region-specific virtual insertions, swapping sponsors per territory to sell restricted categories, and delivering ads with 94% viewability and 84% total time on screen.
What is 4D Sight used for, and in what situations?
It is used for real-time, AI-powered virtual ad placement and sponsor logo swapping within live sports and esports video broadcasts. The platform is designed for situations like live sporting events where rights holders, broadcasters, and publishers want to turn live video into programmable ad inventory without extra hardware or production impact.
What is 4D Sight?
4D Sight is an AI-powered virtual advertising platform for live sport and esports. It uses proprietary computer vision models to identify, track, and replace objects in milliseconds, creating virtual ad placements directly on the field of play.