Independent product intelligence · Worldwide · 2026-05-01 → 2026-07-31
18Birdies is a comprehensive golf GPS app offering rangefinding, scorekeeping, handicap tracking, game tracking, and an AI-powered swing analyzer.
Traffic & engagement
Reach, visit quality and ranking in one compact view.
Visitors view 1.77 pages per visit, stay about 0:40, and bounce at 54.5%.
Acquisition mix
All measured acquisition channels are shown — including the small ones, because they reveal how diversified distribution really is.
Organic search is the largest source at 68.2%, followed by direct at 15.1%.
Search demand
Search economics, brand dependence and ranking depth expose whether demand is portable or tied to the brand.
| # | Keyword | Clicks | Organic | Paid | Share |
|---|---|---|---|---|---|
| 1 | handicap calculator | 9.4K | 9.4K | 0 | 2.88% |
| 2 | golf handicap calculator | 7.6K | 7.6K | 0 | 2.35% |
| 3 | five ponds | 1.5K | 1.5K | 0 | 0.47% |
| 4 | east potomac golf course | 1.4K | 1.4K | 0 | 0.42% |
| 5 | sequoia woods country club | 1.3K | 1.3K | 0 | 0.40% |
AI referral visibility
AI referrals are still a minority channel, but they show which assistants and pages are becoming discovery surfaces.
The identifiable AI mix includes ChatGPT, Gemini, Claude, while the source groups 68.1% into “Others”.
| # | Page / folder | Traffic | Share |
|---|---|---|---|
| 1 | other | 7.2K | 68.10% |
| 2 | 18birdies.com/golf-courses/club/b3cc8720-86ac-11e4-8c28-020000005b00/sylvan-glen-golf-course | 1.3K | 12.10% |
| 3 | 18birdies.com | 636 | 6.05% |
| 4 | 18birdies.com/download-account-data | 636 | 6.05% |
| 5 | 18birdies.com/golf-courses/club/7efc5340-86ac-11e4-8c28-020000005b00/club-social-y-deportivo-campestre-de-tijuana-a-c | 532 | 5.06% |
| 6 | 18birdies.com/golf-courses/club/a9fa25b0-58ef-11e6-9a32-0680a328ea36/llanerch-country-club | 277 | 2.64% |
Audience & markets
Demographics reveal the core user, while country change can surface expansion opportunities earlier than aggregate traffic.
| Country | Share | Rank | Change |
|---|---|---|---|
| United States | 66.0% | #34,690 | +0.9% |
| United Kingdom | 6.3% | #62,820 | -13.8% |
| Canada | 5.9% | #47,830 | -18.2% |
| Australia | 4.4% | #54,747 | -23.6% |
| Korea, Republic of | 1.9% | #81,449 | +216.3% |
Product profile
Traffic makes more sense when you can connect it to the actual product promise.
“18Birdies”
18Birdies is a comprehensive golf GPS app offering rangefinding, scorekeeping, handicap tracking, game tracking, and an AI-powered swing analyzer.
8 of 8 signal groups are available for this product: identity, traffic and engagement, audience demographics, authority and backlinks, country distribution, AI referrals, acquisition mix, search demand.
Canonical website: https://18birdies.com
Observed across 1 discovery source.
Research questions
Every answer is tied to a source we collected, and the questions with no evidence behind them are left unanswered rather than guessed.
18Birdies is a comprehensive golf GPS app that provides rangefinding, scorekeeping, handicap tracking, game tracking, and an AI-powered swing analyzer. It is designed to help golfers play better by offering tools for shot planning, score recording, and game management on over 46,000 courses worldwide.
The app is designed for golfers of all levels who want to improve their game and manage their rounds. Evidence shows it has a predominantly male audience (76.9%) and a core user demographic aged 35-54, with 10 million global users.
18Birdies offers a free golf GPS app and rangefinder, a golf scorecard app, a golf handicap calculator, an AI-powered swing analyzer and coach, game tracking for over 10 games (like Skins, Wolf, and Nassau), leaderboards to connect with friends, and access to over 40,000 course previews.
The evidence does not provide specific pricing details for the 18Birdies app, though the homepage mentions a 'Try for Free' option and a user review references a 'premium version' and a 'free version'.
The top search terms driving organic traffic are 'handicap calculator' with 9,370 clicks and 'golf handicap calculator' with 7,640 clicks. Other high-volume searches include specific golf course names like 'five ponds' and 'east potomac golf course'.
Measured traffic data shows that AI assistant referrals account for approximately 0.5% of total visits. Within this, ChatGPT is the largest source, providing 2,544 visits, followed by Gemini with 532 visits and Claude with 277 visits.
The website experienced a slight decline in traffic, with a month-over-month growth rate of -4.7% for the period from May to July 2026. Monthly visits decreased from 470,335 in June to 448,044 in July 2026.
In the 'Business Specialist' category of 3,151 products, 18Birdies has a domain authority of 31, which is above the median of 22. It also receives a small amount of AI traffic (10,509 visits) while the median for the category is zero.
18Birdies is a comprehensive golf GPS app and rangefinder that offers scorekeeping, handicap tracking, game tracking, and an AI-powered swing analyzer to help golfers manage and improve their play across tens of thousands of courses.
Behind the lock
Worldwide estimates · Data period 2026-05-01 → 2026-07-31 · AI referral period 2026-02-01 → 2026-07-31. Figures are measured estimates intended for market research. Signals we have not measured for this domain are omitted, never estimated; a measured zero is still reported as zero. How this was measured